For Application Development & Delivery Professionals

Define Your Mobile Development Strategy – A POST Report

Use Forrester's Mobile POST Method To Create A Mobile Development Plan

    Why Read This Report

    Developing mobile applications used to be an arcane activity pursued by highly specialized developers, but no more. The surge in popularity of Android devices, BlackBerries, and iPhones has application development professionals gearing up to incorporate mobile development into mainstream development processes. The first step in taking mobile development mainstream is defining your strategy. Learn from your peers in consumer product strategy by applying Forrester's POST method to your mobile development efforts. Begin by understanding what types of mobile users you need to support. Next, determine your objectives, and then build a strategy based on your desired offering and level of corporate commitment to mobile. Once you have completed these three steps, then — and only then — should you choose from among the six mobile development styles at your disposal and the vendors that offer mobile platforms and tools that can aid your efforts.
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    TABLE OF CONTENTS

    • Mobile Used To Be Its Own Silo, But Now It's Going Mainstream
    • RECOMMENDATIONS

      Use The POST Method To Get Started, But Keep Your Options Open
    • WHAT IT MEANS

      Mobile Development Is Crossing The Chasm
    • Supplemental Material
    • Related Research Documents

    TOOLS & TEMPLATES

    • Models & Calculators:

      Mobile Device Use In The Enterprise

    • Document Templates:

      Summary Of Mobile Development Options

    • Document Templates:

      Mobile Middleware Vendor Profiles

    • Document Templates:

      Mobile "Full Web" Vendor Profiles

    • Document Templates:

      Mobile RIA Vendor Profiles