For Marketing Leadership Professionals

Defining Mobile Internet Devices

The Path To The Mobile Internet Is Rocky But Reachable

    Why Read This Report

    The Internet is no longer confined to the office or the home PC — consumers want access to their now-familiar news, communication, and Social Computing resources on-the-go. To date, though, this has either meant lugging a laptop and searching out Wi-Fi hotspots or severely compromising on what you can do by using a phone's Web browser. Forrester believes that a new category — mobile Internet devices (MIDs) — will deliver on the promise of the mobile Internet but as an additional, rather than replacement, device. To succeed, the PC and wireless industries must blend the best of what they have. To the smart players will come billions in new revenues as consumers add a third device to their lives.
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    TABLE OF CONTENTS

    • The Potential Of Internet Access On-The-Go Is Finally Being Unlocked
    • What's Needed Is A New Category: Mobile Internet Devices
    • Progress To Date Has Been Rocky
    • Exploring MID Form Factors, Business Models, And Success Imperatives
    • RECOMMENDATIONS

      The Next Steps On The Path To The Mobile Internet Device
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