Dell

Dell (NASDAQ: DELL), a supplier of personal computers, provides both the private and public sectors with an array of products, including notebook and desktop computers, data storage systems, network servers, printers, projectors, and other peripheral devices. Dell also provides marketing for third-party platforms, and its services division provides support, training, and consulting. Based in Round Rock, Texas, US.

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7 results in Reports

  • Dell
  • Consumer Technographics
  • For eBusiness & Channel Strategy Professionals

    Report:How US Consumers Research And Buy Investment Products

    Purchasers Have Often Researched Through A Different Channel

    Over the past year, 7% of US online adults have purchased an investment product. While the online channel is the most popular channel for researching, the in-person channel is the most popular for...

    • Downloads: 552
  • For Customer Experience Professionals

    Report:The Customer Experience Index, 2011

    Consumers Rate The Customer Experience Across 153 Large US Brands

    To assess the state of customer experience in 2011, Forrester asked more than 7,700 US consumers about their interactions with a variety of companies. Based on their responses, we calculated Customer...

    • Downloads: 2724
  • For Customer Experience Professionals

    Report:How Consumers Complain About Poor Service

    Most consumers say that they've had unsatisfactory service interactions during the past year. Of that group, 69% have told friends or family. To reverse the negative buzz and prevent future problems,...

    • Downloads: 548
  • For Marketing Leadership Professionals

    Report:Smartphone Platforms Need A Branding Reset

    US Consumers Have Little Clue About Their Phone's Software

    In the white-hot US smartphone market, the once-invisible underlying software platforms have become one of the fiercest areas of competition. RIM and Apple lead this market, while platforms from...

    • Downloads: 746
  • For Marketing Leadership Professionals

    Report:US Tablet Buyers Are Multi-PC Consumers

    Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

    The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

    • Downloads: 994
  • For Customer Experience Professionals

    Report:Customer Experience Index 2010: PC Manufacturers

    Apple Once Again Tops The List Of PC Manufacturers, But Declines From 2008

    Forrester asked more than 4,600 US consumers about their interactions with a variety of companies, scoring those experiences in three areas: meets needs, easy to work with, and enjoyability. Based on...

    • Downloads: 296
  • For eBusiness & Channel Strategy Professionals

    Report:The US Auto Insurance Buyer's Journey

    The Web Is Critical To Research, But Many Shoppers Cross Channels To Apply

    Four in five US adults own auto insurance, and more than one in four applies for a new policy each year. We used Forrester's Technographics® data to analyze how millions of US adults research,...

    • Downloads: 899