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- North America (2)
For CMO Professionals
Use Forrester's Marketing Automation Maturity Model To Map Your Strategy
Business-to-business (B2B) marketers use technology to aggressively push more leads into the top of the sales funnel. Businesses have changed their buying behavior, and while the capabilities of the...
- Downloads: 921
For eBusiness & Channel Strategy Professionals
It's still too early to crank up Lionel Richie and party all night long, but 2010 is looking much better for North American insurance eBusiness and channel strategy leaders. Financial markets have...
- Downloads: 1666
For Marketing Leadership Professionals
Successful Green Strategies Save Costs And Generate Additional Revenues
Does green marketing still matter? With consumer concern for the environment, standards and regulations changing, and the ability for organizations to save by being green, green strategies are more...
- Downloads: 547