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Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.
Spending On Enterprise Carbon And Energy Management Solutions Will Approach $1 Billion By 2013
A new market of dedicated solutions that allow companies to manage their sustainability strategy is ripe to be tackled by software vendors and service providers. Forrester segments this emerging...

How Consumers React When Store And Web Prices For An Item Differ
Shoppers have a world of information available to them when researching and purchasing products online. Armed with price comparisons and product knowledge, wise consumers search for the best deals...
Strategists: Put M2M In Your Road Map
Machine-to-machine (M2M) technologies are not new, but today multiple forces align and are taking the broad M2M market to the next level. Declining M2M device costs, widely deployed IP networks, and...
The consumer packaged goods (CPG) industry generates revenues of more than $2 trillion annually in the US alone, and the value of global brands is truly daunting with Coca-Cola estimated to have a...
Sketching The New Opportunities For IT Vendor Strategists
A new liability is coming onto the collective balance sheet of companies around the world: carbon. In the context of increasing awareness of the business and societal risks of climate change,...
Business Data Services North America And Europe
As the global economic downturn continues to put pressure on IT budgets, companies are taking a variety of measures to get more value for the money spent on IT services. But unlike the last recession...
The Millennials, born between 1980 and 2000, are now entering the workplace. They bring sharp technology skills, a desire for challenging work, flexibility, mobility, and an ability to work well in...
The annual fielding of "The State of Retailing Online," a Shop.org study conducted by Forrester Research, asked retailers about their prioritization and success rates regarding more than 50 site...
Forget the 1950s: Consumers are living in the golden era of television, whatever the problems of the broadcast TV industry. Not only do consumers have more control over when and where they watch TV,...