For Sales Enablement Professionals

Demand Insights: The SMB Software Market 2011

SMBs Exhibit A Broad Adoption Profile, But Growth Is Being Stunted By The Credit Crunch

Why Read This Report

For most software categories, tech marketers once considered the small to medium-size business (SMB) market to be "software non grata." Their assumption was that most SMBs supported their operations with little more than spreadsheets, simple accounting software, and email. The SMB tech adoption profile of today looks quite different — SMBs are aggressively adopting software previously thought to be exclusive to the enterprise market, including such categories as business intelligence (BI), collaboration, and even unified communications (UC) software. The credit crunch tempers growth somewhat, but not competition: Tech marketers must get their SMB market value propositions right.
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TABLE OF CONTENTS

  • SMB Software Adoption Broadens; Overall Growth Is On A Par With Enterprises
  • Key SMB Market Trends
  • SMB Software Adoption By Category
  • WHAT IT MEANS

    SMBs Are Prime For New Software
  • Supplemental Material
  • Related Research Documents