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For Customer Insights Professionals

Demystifying Real-Time Intelligence

September 27, 2011

By Srividya Sridharan with Dave Frankland, Allison Smith

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Why Read This Report

The real-time buzzword is back. Marketers, vendors, and service providers use this term in a variety of scenarios to describe technologies, analytics, customer service, and processes. The hype around real time has multiple implications for customer intelligence (CI) professionals. Real-time marketing, often touted as a technology solution, is a people- and process-focused effort too. In this report, Forrester outlines how firms should evaluate the need to build an agile and real-time environment using a combination of analytics, technology, and business processes.
Tags: Business Intelligence, Campaign Management, Customer Analytics, Customer Intelligence Strategy and Process, Information Management, Interactive Marketing Strategy and Process
US $ 499
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