Forrester

For Marketing Leadership Professionals

Report:Verizon iPhone Sets The Battleground For iPhone 5

Product Strategists Face A New Competitive Landscape

Verizon Wireless today announced that it would begin selling the iPhone to the public on February 10. This much anticipated expiration of AT&T's exclusive agreement with Apple changes the competitive...

• Downloads: 275

For Application Development & Delivery Professionals

Report:Telecommunications Companies In The Cloud (Part 1): A Golden Opportunity

Telecommunications companies (telcos) of all sizes, and in many geographies, are now embracing cloud computing as a new market opportunity. However, not all telcos are as equally committed, or...

• Downloads: 51

For Marketing Leadership Professionals

Report:Case Study: Giffgaff Uses Co-Creation To Build A Differentiated Mobile Service Business

An Empowered Report

Just a few years ago, mobile virtual network operators (MVNOs) were a dime a dozen. Big companies like Disney and ESPN tried — yet failed — to create a mobile experience differentiated...

• Downloads: 377

For Analyst Relations Professionals

Report:Case Study: Tuning In To Neustar's Briefing Performance Program

The Role Of Active Hosts In Briefing Success

Neustar has dramatically increased the level of analyst acceptances of briefing requests, the coverage it gains from those briefings, and the willingness of analysts to offer help in the form of...

• Downloads: 156

For CIO Professionals

Survey:Forrsights Workforce Employee Survey, Q3 2010

Forrester's Forrsights Workforce Employee Survey, Q3 2010, was fielded to 5,519 technology end users located in Canada, France, Germany, the UK, and the US from SMB and enterprise companies with 20...

Survey:Forrsights Networks And Telecommunications Survey, Q1 2013

Forrester's Forrsights Networks And Telecommunications Survey, Q1 2013, was fielded to 2,487 IT executives and technology decision-makers located in Canada, France, Germany, the UK, and the US from...

For Marketing Leadership Professionals

Tool:Only 4% Of US Online Adults Have Ever Used Location-Based Applications

For Marketing Leadership Professionals

Tool:Discovery Remains The Biggest Challenge For Online Video Providers

For CIO Professionals

Report:Public Sector IT Opportunity: Singapore

This document provides a comprehensive background of public sector dynamics in Singapore in order to enable vendor strategists to address market opportunities more successfully. Particular focus is...

• Downloads: 16

For Marketing Leadership Professionals

Report:Case Study: Nike+ GPS iPhone App Enhances The Running Experience

An Empowered Report: Nike Creates A Location-Aware Mobile Experience

Nike has created an integrated line of Nike+ products that support its customers' athletic activities through mobile and social means. Nike+ GPS leverages the most advanced capabilities of...

• Downloads: 458

For Enterprise Architecture Professionals

Report:Extend Business Process Management To The Front Office To Transform Customer Service

Customer service managers struggle to balance customer experience and cost: Siloed communication channels, impersonal service, and an inability to enforce company process or meet regulatory...

• Downloads: 769

For Infrastructure & Operations Professionals

Tool:Mobile Application And Device Initiatives Are Key Priorities For Enterprises In 2010

For Sourcing & Vendor Management Professionals

Report:The Future Of Telecommunications And Mobility Sourcing

Vision: The Telecommunications And Mobility Sourcing Playbook

This report outlines Forrester's vision for communications technology and services sourcing. To ensure effective sourcing of telecommunications and mobility (T&M) services, IT sourcing and vendor...

• Downloads: 396
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For CIO Professionals

Report:Case Study: State Street Gives Workers Scheduling Flexibility And Reaps Business Benefits

Giving Employees Choice As To When And Where They Work Helps Recruiting, Retention, Team Work, And Sustainability Efforts

In 2009, State Street, a Boston-based financial services firm, created its Flex Work Program to recruit and retain top talent. Why? State Street's leaders felt that finding and holding on to these...

• Downloads: 198

For Sourcing & Vendor Management Professionals

Client Inquiry:Preventing Telephone Cramming

How are retailers and other companies getting their telecom service provider to help prevent telephone cramming?

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010

The European Technographics® Retail, Customer Experience, And Travel Online Survey, Q3 2010, surveyed 14,193 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...

For CIO Professionals

Report:Telcos As Cloud Rainmakers

Cloud Computing Presents Opportunities And Risks For Telcos And Their Customers

Cloud computing is changing the telco business model: Traditional telecom offerings migrate into the cloud and evermore over-the-top (OTT) players enter the telco value chain. Corporate CIOs should...

• Downloads: 1099
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For Application Development & Delivery Professionals

Report:Telcos Tune Customer Experiences With Behavioral Analytics

But The Process Perspective Is A Work in Progress

Customer experience optimization is key to business success in all industries. Business process pros must balance process skills, execution best practices, and a growing set of tools for behavioral...

• Downloads: 1004

For CIO Professionals

Report:Portrait Of A Government Information Worker

Governments Are Playing Catch-Up In Terms Of Mobility And Collaboration

North American and European governments are striving for efficiency, openness, and responsiveness as their constituencies increasingly organize and mobilize using social technologies. However,...

• Downloads: 539

For CIO Professionals

Report:Indian Datacenter Study: End User Result Analysis

This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

• Downloads: 11

For Application Development & Delivery Professionals

Report:SaaS In APEJ 2010/2011: End User Adoption Trends

This document provides an overview of software-as-a service (SaaS) end-user adoption trends in Asia Pacific Excluding Japan (APEJ) for vendor strategists. SaaS adoption continues to accelerate across...

• Downloads: 37

For eBusiness & Channel Strategy Professionals

Report:Location-Based Commerce: An Evolution In Mobile Shopping

Since the dawn of mobile commerce, retailers have dreamed of leveraging location-based services to deliver an immersive multichannel experience for in-store shoppers. Retailers have experimented with...

• Downloads: 1728

For Marketing Leadership Professionals

Client Inquiry:The Future Of Phone Numbers

When will we see mobile and home telephone numbers (E.164 numbers) replaced by addresses, such as a SIP address? The UK Payments Council is proposing to use a mobile number as a unique identifier in...

For CIO Professionals

Report:Smart Computing Solutions Are On The Rise

A Snapshot Of Adoption From The InformationWeek 500

Smart Computing, the latest cycle of tech innovation and growth based on new technologies of awareness, analysis, and alternatives, began in 2008. Since then, a growing number of companies have...

• Downloads: 573

For CIO Professionals

Report:A Market Taxonomy For ICT

Forrester's Definitions For Tech Product Categories, Industries, And Geographies

Forrester is expanding the breadth and depth of data that we provide to vendor strategists on the size and growth trends of the market for information and communications technology (ICT) solutions....

• Downloads: 954