Forrester

For Marketing Leadership Professionals

Report:Why The "Web Versus Application" Debate Is Irrelevant To Your Mobile Product Strategy

Consumer product strategists designing product experiences for mobile phones and smartphones must decide on their development priorities across the mobile Web and applications. While some believe...

• Downloads: 1307

For Marketing Leadership Professionals

Report:How To Start Bridging The Mobile Monetization Gap

Use Mobile Engagement To Extend Existing Business Models

Facebook, Groupon, Pandora, Path, Rovio, and Twitter are companies that get a lot of media or investor attention and have a common denominator: Each has a large mobile audience but an unproven...

• Downloads: 466
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For Marketing Leadership Professionals

Tool:Some 70% Of Companies Plan To Increase Their Mobile Budgets In 2011

For Marketing Leadership Professionals

Tool:Responsibility For The Mobile Consumer Strategy Is Spread Across The Organization

For Marketing Leadership Professionals

Report:Drive Product Innovation To Mature Your Mobile Strategy

Mobility is at the core of global digital disruption trends, and product strategists are best positioned to anticipate how smartphones open up new opportunities for product and service innovation. To...

• Downloads: 559
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For Marketing Leadership Professionals

Report:2011 Mobile Trends

For consumer product strategy professionals who want to engage with their customers in the mobile environment, navigating the complex mobile ecosystem with its many different devices, platforms, and...

• Downloads: 5979
• Comments: 2
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For Marketing Leadership Professionals

Tool:Forecast: Western European Mobile Games Revenues, 2009 To 2015

For Marketing Leadership Professionals

Report:Mobile App Discovery: Best Practices To Promote Your App

Most brands would love to have their apps among the top 25 most downloaded apps on the Apple App Store or Google Play. With more than one million apps available, there's a great risk that your app...

• Downloads: 217

For Marketing Leadership Professionals

Report:Western European Mobile Games Forecast, 2010 To 2015

The Lessons To Learn From Gaming, Mobile's Most Advanced Content Market

The Western European mobile gaming market is set to grow from €764 million at the end of 2010 to €1.46 billion by the end of 2015. Growth will come from a combination of a rise in the...

• Downloads: 791

For Marketing Leadership Professionals

Report:Mobile Augmented Reality

Beyond The Hype, A Glimpse Into The Mobile Future

Mobile augmented reality (AR) has become a widely referenced technology in less than a year, but in fact this technology is just emerging and will take years to scale. For now, it is primarily used...

• Downloads: 1146

For Marketing Leadership Professionals

Tool:Mobile Gaming Is A Key Way To Engage With The Younger Generation

For Marketing Leadership Professionals

Tool:A Small Majority Of Companies Have Implemented Mobile Strategy Best Practices

For Marketing Leadership Professionals

Tool:The Demographic Profile Of Forrester's Mobile Maturity Survey Respondents

For Marketing Leadership Professionals

Tool:Most Companies Are Just Beginning To Work On Their Mobile Strategy

For eBusiness & Channel Strategy Professionals

Report:The State Of Mobile Commerce In Europe

Mobile Commerce Is Still Nascent And Shows A Small But Growing Market Opportunity

European mobile commerce is still at an early stage. Digital content is still the primary product purchased via mobile devices, but consumers show growing interest in using their mobile phone for all...

• Downloads: 997

For Marketing Leadership Professionals

Tool:Almost Half Of Companies Have Less Than One Full-Time Employee Working On Mobile

For Marketing Leadership Professionals

Tool:Respondents' Primary Objectives Are To Increase Customer Engagement And Satisfaction

For Marketing Leadership Professionals

Report:How Mature Is Your Mobile Strategy?

An Empowered Report

To help consumer product strategists and executives benchmark their mobile consumer strategy, Forrester conducted a global mobile strategy maturity online survey among executives. Fifty-seven percent...

• Downloads: 1308

For Marketing Leadership Professionals

Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

• Downloads: 440

For Marketing Leadership Professionals

Report:Gambling: Bet On Mobile Products And Services

After so many years of unmet expectations, gambling is finally going mobile. Although it's not yet the promised El Dorado, and despite the fact that competition is likely to be fiercer in a complex...

• Downloads: 561

For Marketing Leadership Professionals

Tool:Traffic Is Still The Main Metric Measured To Show Mobile Strategy/Business Success