Forrester Research : Analyst

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Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Find Derek on:
Blog: Enterprise Architecture Blog

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

Research Coverage:

Business Process Modeling, Business Transformation, Case Management, Complex Event Processing, Customer Relationship Management (CRM), Digital Business Architecture, Enterprise Architecture Practices, Packaged Applications, Program & Project Management, Staff Development, Training & Succession Management, Strategy, Planning & Governance of IT, Workflow

Reports (6)
Charts & Figures (8)

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6 results in Everything

Marketing Measurement
Tracy Stokes

For CMO Professionals
Report:Become Scientific About Marketing Investments And Outcomes
Road Map: The Marketing Mix Optimization Playbook
Tracy StokesJanuary 11, 2013
Marketing mix optimization (MMO) has become an indispensable discipline for marketing leaders because it helps in effectively allocating marketing budgets across an increasingly fragmented media and...
- Downloads: 276
For Marketing Leadership Professionals
Report:CMO Imperatives For 2012
Use Technology To Move From Experimentation To Driving Results
Luca S. Paderni, Mary Beth Kemp, Tracy Stokes, Jeff Ernst, Chris StutzmanJanuary 18, 2012
In 2012, CMOs will need to embrace technology to help them handle big issues like: 1) addressing the maturation of social media from cool tool to critical connector with customers; 2) determining how...
- Downloads: 923
- Rating:
For CMO Professionals
Report:Predictive Analytics Revolutionize Marketing Mix Planning
Landscape: The Marketing Mix Optimization Playbook
Tracy StokesDecember 21, 2012
Marketing mix modeling is no longer just a tool for consumer packaged goods (CPG) marketers to measure the effect of traditional marketing on overall sales. Today, marketing mix modeling can help all...
- Downloads: 574
- Comments: 1
- Rating:
For CMO Professionals
Charts & Figures:Differences Between Marketing Mix Modeling And Media Mix Modeling
Tracy StokesDecember 21, 2012
For CMO Professionals
Report:The New Layers Of TV Audience Insight
Tracy StokesApril 16, 2012
Audiences are fundamentally changing the way they watch TV. Viewers are now active on a second screen — a tablet, PC, or mobile device — at the same time that the big screen is turned on....
- Downloads: 476
For CMO Professionals
Report:Metrics That Matter For B2C Marketers
Tracy StokesJanuary 13, 2012
As the economic malaise lingers on, marketers face increased pressure to prove the value of their marketing programs. And while many CMOs believe that future success will be judged on return on...
- Downloads: 668
For CMO Professionals
Report:Benchmark Your Brand Building Capabilities
Benchmarks: The 21st Century Brand Marketing Playbook
Tracy StokesDecember 11, 2012
In 2012, Forrester surveyed marketing leaders to get a pulse on their progress toward successfully building 21st century brands. The results show that marketers are in the early stages of 21st...
- Downloads: 293

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Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Research Coverage:

Refine your results

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For CMO Professionals

Report:Become Scientific About Marketing Investments And Outcomes

For Marketing Leadership Professionals

Report:CMO Imperatives For 2012

For CMO Professionals

Report:Predictive Analytics Revolutionize Marketing Mix Planning

For CMO Professionals

Charts & Figures:Differences Between Marketing Mix Modeling And Media Mix Modeling

For CMO Professionals

Report:The New Layers Of TV Audience Insight

For CMO Professionals

Report:Metrics That Matter For B2C Marketers

For CMO Professionals

Report:Benchmark Your Brand Building Capabilities

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