Forrester

For eBusiness & Channel Strategy Professionals

Tool:Many eBusiness Teams Begin By Brainstorming And Evangelizing The Channel Internally

For Sales Enablement Professionals

Report:Buyer Role Profile: Sourcing And Vendor Management

This report is designed to give sales enablement professionals an introduction to the sourcing and vendor management (SVM) role, as well as an overview of the general concerns facing people in this...

• Downloads: 82
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For eBusiness & Channel Strategy Professionals

Tool:eBusiness Teams Have More Than Five Employees, On Average, Dedicated To Mobile

For Infrastructure & Operations Professionals

Report:Huawei Takes On The Global Enterprise Market

Regional Success Gives The Firm A Head Start, But The Global Enterprise Market Is A Whole New Ballgame

Huawei Technologies officially entered the global enterprise market in 2011, aiming to grow its market share by leveraging its experience in the carrier network equipment market and broadening its...

• Downloads: 78
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For Sales Enablement Professionals

Report:Buyer Role Profile: Infrastructure And Operations

This report is designed to give sales enablement professionals an introduction of the infrastructure and operations (I&O) role, as well as an overview of the general concerns facing people in this...

• Downloads: 75
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For Sales Enablement Professionals

Report:Using Forrester's SIMPLE Framework To Gain Traction In Strategic Sales Enablement Programs

The job title of most sales enablement (SE) professionals today should really be VP of Broken Things. The SE leaders with whom we engage often inherit a variety of seemingly disparate activities...

• Downloads: 82

For eBusiness & Channel Strategy Professionals

Report:Case Study: How Postbank Uses Multiple Channels To Follow Up Online Applications

One of Postbank's strategic goals is to be the "No. 1 multichannel bank in Germany." To deliver this objective, the bank has implemented multichannel sales processes — like following up open...

• Downloads: 487

For CIO Professionals

Report:Leveraging Emerging Technology To Up The Ante On Customer Engagement

Responding To Rising Customer Expectations Requires New Approaches

Organizations are struggling to deal with the increasing need to improve the customer experience. They must not only deliver best-in-class products and services, but also optimize the quality of the...

• Downloads: 838
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For eBusiness & Channel Strategy Professionals

Report:Trends In China's eCommerce Market

How Online Retail In China Is Evolving Differently From Other Major Markets

China's eCommerce market is both one of the largest and one of the fastest growing in the world. While Forrester estimates the traditional B2C online retail markets to be larger in the US and Japan...

• Downloads: 1371

For Marketing Leadership Professionals

Tool:In-Person Events Increase In Importance During Vendor Selection

For CMO Professionals

Tool:Most Marketers Invest Conservatively In Experimentation And Testing

For eBusiness & Channel Strategy Professionals

Report:2D Bar Codes: Emerging Role In Sales

An Empowered Report: 2D Bar Codes: Learn Why There's No Urgency

2D bar codes have captured the attention of eBusiness professionals in many industries who are looking to bridge the gap between online and offline media. The stakes are high. Those who execute well...

• Downloads: 232

For Marketing Leadership Professionals

Report:CLICK: A Design Framework For Online B2B Communities

Strategic Plan: The B2B Online Community Playbook

Communities fail for many reasons, but you can avoid that fate if you focus on what you can control: selecting an appropriate approach that will deliver the best business results for your customers....

• Downloads: 291

For eBusiness & Channel Strategy Professionals

Tool:More Than Two-Thirds Of eBusiness Teams Plan To Increase Their Investment In Mobile

For CIO Professionals

Report:Industry Innovation: US Federal Government

Technology Trends That Will Change The Way Government Operates

The US government, with its almost $80 billion annual IT budget, is one of the largest consumers of IT goods and services in the world. It is therefore not surprising that the same technological...

• Downloads: 786

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 934

For CIO Professionals

Tool:Three Definitions Of The ICT Market

For eBusiness & Channel Strategy Professionals

Tool:The Life Events That Have An Impact On Financial Services Purchases

For Marketing Leadership Professionals

Report:The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

The CEOs of Apple and Microsoft may disagree about the future of the PC, but we see growth as consumers adopt multiple PCs to fit their lifestyle. Nearly half a billion PCs will be sold to consumers...

• Downloads: 1103

For Sales Enablement Professionals

Report:Search Engine Suboptimization

Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

• Downloads: 400

For CMO Professionals

Report:Online Video On TV Leads To Cord-Cutting By 2012

A noteworthy 24.8 million US homes have watched online video on a TV set, most of it put there by Netflix with the help of dozens of different devices. Online video delivered over the top is so...

• Downloads: 1333
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For Consumer Product Strategy Professionals

Tool:Forrester's Mobile Maturity Model Benchmark Results

For Marketing Leadership Professionals

Report:Case Study: Ford Pursues Co-Creation With An Ideation Site

An Empowered Report: A Social Co-Creation Case Study

Earlier this year, Ford launched a social co-creation site called "Your Ideas," which is an offshoot of its "The Ford Story" site designed to engage Ford enthusiasts. At Your Ideas, customers are...

• Downloads: 491

For Marketing Leadership Professionals

Report:Introduction To Conjoint Analysis For Consumer Product Strategists

Design Products Using Feature Tradeoff Simulation

We find that not enough consumer product strategists employ conjoint analysis to aid product design and pricing. Conjoint subjects consumers to a simulated purchasing exercise, varying the features...

• Downloads: 403

For Sourcing & Vendor Management Professionals

Report:SVM Is Uniquely Positioned To Connect Innovation Leadership To Innovation Services

Amid the ups and downs of the global economy, the interest in innovation among senior business leadership has only increased. Most CEOs recognize that in a business environment characterized by...

• Downloads: 353