Forrester

For Sales Enablement Professionals

Tool:Concerns Over Cloud/SaaS Indicate Opportunity For Classic Channel Partner Services

For Sales Enablement Professionals

Tool:The Customer Life Cycle And The Five C's Of Community Marketing

For CMO Professionals

Tool:Use The Innovation-Readiness Scorecard To Assess Your Current State

For Marketing Leadership Professionals

Report:3D Beyond TV

Identifying Opportunities Beyond The Big Screen

3D-enabled TVs are in stores now, with manufacturers betting heavily that 3D will be a reason for consumers to upgrade their primary set. Audiences are starting to take an interest in 3D content, but...

• Downloads: 438

For Infrastructure & Operations Professionals

Report:Blockbuster Deals Reshape The Storage World

2010 Storage Acquisitions Yield Three Lessons Learned For I&O To Apply To 2011 Storage Strategies

Acquisitions have long been a part of the storage vendor landscape. But 2010 and the first part of 2011 saw an explosion of huge deals from almost every storage vendor. There are few independent...

• Downloads: 506
• Rating:

For Marketing Leadership Professionals

Tool:Luxury Sites Suffer Compared With Industry Averages

For Sales Enablement Professionals

Tool:Channel Partners' Plans For Managed Services And Application Hosting Are High

For Marketing Leadership Professionals

Report:Case Study: PagesJaunes Embraces The Local Social Web To Drive Mobile Product Innovation

The French Yellow Pages Firm Is Turning Mobile Market Disruption Into Competitive Advantage

Local and social trends are converging and are strong mobile catalysts: These factors have accelerated the importance of mobile to PagesJaunes and its customers. The French yellow pages company has...

• Downloads: 445

For Sales Enablement Professionals

Report:Make Competitive Intelligence Sales-Ready Using Forrester's Customer Conversation Framework

Engineering Valuable Content For Sales Enablement Success

Competitive and market intelligence (CMI) leaders and their teams currently structure the bulk of CMI content around a product point of view, forcing sales teams to figure out how and when to build...

• Downloads: 510

For Infrastructure & Operations Professionals

Report:Cisco's Smart+Connected Communities Strategy (Part 1): Supporting Growth In Emerging Markets

Cisco's Smart+Connected Communities strategy has moved beyond concept stage with real business opportunities now emerging in several key hypergrowth markets. As distinct from other vendor's attempts...

• Downloads: 17

For Sales Enablement Professionals

Tool:Customers' SaaS Implementation Models

For CMO Professionals

Report:The Digital Media Product Innovation Imperative

Identifying Organizational Priorities For Creating New Digital Media Experiences

The media meltdown continues its slow burn across the media industries. Yet, enlivened by new devices like the iPad and audience enthusiasm for the content that new technologies have generated, many...

• Downloads: 909

For CIO Professionals

Report:Understanding The Future (Potential) Oracle stack

Springboard Research believes the acquisition of Sun Microsystems by Oracle will continue to have a significant impact on the enterprise IT landscape for years to come. For individual IT...

• Downloads: 13

For Sales Enablement Professionals

Report:Reinforcing Channel Partner Bonds In the Era of The Cloud

Vision: The Channel Partner Loyalty Playbook

The channel partner ecosystem is undergoing a massive upheaval, largely as a result of rapidly evolving cloud computing engagement and delivery models, and will go through several tectonic shifts...

• Downloads: 251

For Infrastructure & Operations Professionals

Report:Microsoft Bets Big On Skype's P2P Network

Microsoft Has The Opportunity To Launch Profitable Enterprise Services

Vendor strategists across the technology industry have been consumed by the Microsoft acquisition of Skype since the announcement earlier this week. During this time, we've talked to strategists from...

• Downloads: 183

For Marketing Leadership Professionals

Report:Overcome The Challenge Of Measuring Innovation

Performance Management: The Open Innovation Playbook

Product strategists currently face a challenging necessity: how to measure their innovation projects and programs. While most product strategists believe that innovation is a top priority at their...

• Downloads: 282

For Infrastructure & Operations Professionals

Tool:Communications Equipment And Telecom Services Make Up Half Of Global ICT Market

For eBusiness & Channel Strategy Professionals

Tool:Mobile Commerce Adoption In Europe Is Still Low

For Sales Enablement Professionals

Tool:Partners See Problems Involving Cost, Business Model Transformation, And Skill Sets

For Marketing Leadership Professionals

Tool:Scores Vary Significantly By Industry Vertical

For Sales Enablement Professionals

Report:B2B Tech Marketers Are The Key To Competitive Success In Customer-Centric European Markets

B2B Social Technographics® Data For Q1 2011 Confirms That Social Media Usage In Europe Continues At A High Level

Forrester has completed its Q1 2011 US And European B2B Social Technographics® Online Survey For Business Technology Buyers, which marks the third year we've conducted this survey As in the US,...

• Downloads: 284

For eBusiness & Channel Strategy Professionals

Tool:Key Metrics Reported By Web Retailers

For eBusiness & Channel Strategy Professionals

Report:Canada Mobile Technographics®: 2010

An Empowered Report: Understanding The Mobile Behavior Of Your Target Audience

The first step in building or refining a mobile strategy is understanding the mobile behaviors of your target audience. Mobile Technographics offers consumer product strategists a means of obtaining...

• Downloads: 738

For Sales Enablement Professionals

Tool:The Relationship With Sales Is Dismal Across The Board

For Marketing Leadership Professionals

Tool:Social Co-Creation Aligns With Listening And Embracing Objectives