Forrester

For Marketing Leadership Professionals

Report:POST: Developing An iPad Product Strategy

Product Strategists Need Discipline In Developing For The Device Splinternet

The Splinternet, Forrester's term for the proliferation of platforms and devices, has a new addition: Apple's iPad. Even though the iPad's current install base pales in comparison to other platforms,...

• Downloads: 1689

For Marketing Leadership Professionals

Report:"Smart Body, Smart World" For Marketers

Sensor Devices Disrupt Marketing Practices

Your customers are becoming even more connected. Sensor-laden devices on our bodies, in our homes, in our cars, and virtually everywhere else are creating new opportunities and demands for marketers....

• Downloads: 312
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For Marketing Leadership Professionals

Report:Fitness Wearables — Many Products, Few Customers

Product Strategists Must Broaden Wearables' Appeal Beyond Fitness

Wearable devices are part of the next wave of growth and innovation in personal computing, a phenomenon we call "smart body, smart world." Wearables could target any use case, from gaming to...

• Downloads: 309
• Comments: 1

For Marketing Leadership Professionals

Report:Beyond Tablets: The Next Five Computing Form Factors To Watch

Product Strategists Should Stay Ahead Of Disruption With Innovation Now

Tablets have been the "it" product of 2010 and 2011. But they're not the final form factor. It's time for product strategists to anticipate what's coming next. We've identified five form factors as...

• Downloads: 1276

For Marketing Leadership Professionals

Report:US Tablet Buyers Are Multi-PC Consumers

Product Strategists Must Position PCs And Peripherals Within A Multidevice Lifestyle

The success of the Apple iPad has created a halo around tablets in general: Consumers are interested in these devices, even if they're confused about what they actually are. US online consumers who...

• Downloads: 974

For Marketing Leadership Professionals

Tool:Few Consumers Prefer To Buy A Tablet From A Carrier

For Marketing Leadership Professionals

Report:The Rise Of Post-PC Productivity

App Innovators Disrupt The Value Chain Of PC-Era Software Giants

Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

• Downloads: 413

For Marketing Leadership Professionals

Report:E-Textbooks Are A Transitional Product

To Maximize Revenue, Product Strategists Must Transcend Analog Replicas

Despite minimal pick-up in e-textbook products thus far, publishers know that their historical business models are at risk. Disruptive markets, such as used and rental books, are emerging in response...

• Downloads: 408

For Marketing Leadership Professionals

Report:Game On: Education Product Strategists Embrace Gamification

Classroom Technology Enables New Product Innovation

"Gamification" is a hot topic in product strategy, especially in US K-12 education. Product strategists in education are helping their customers achieve teaching and learning goals by developing...

• Downloads: 552

For Marketing Leadership Professionals

Report:Executive Q&A: iPads And Tablets

Consumer Product Strategists' Critical Questions Answered

In the nine months since Apple's iPad hit the shelves, Forrester has conducted more than 200 conversations about iPads and tablets with clients through inquiries, one-on-one meetings at Forrester's...

• Downloads: 1315
• Comments: 1

For Marketing Leadership Professionals

Client Inquiry:The Future Of The Tablet Market

What is Forrester's current take on the future of the tablet market?

For Marketing Leadership Professionals

Tool:Tablets — Like Netbooks And Laptops — Are Living-Room And Bedroom Devices

For Marketing Leadership Professionals

Tool:Consumers Want To Buy A Tablet, Even Though They Don't Know What They Are

For Marketing Leadership Professionals

Report:Case Study: Splashtop Product Strategists Create Innovative, Disruptive Education Software

Breaking Into Education Technology Requires Thinking Big And Acting Small

Technology product strategists, frustrated by low margins and fragmented procurement, have long dismissed the education market as too difficult to penetrate. But that's finally changing, thanks to...

• Downloads: 286

For Marketing Leadership Professionals

Report:Best Practices For Tablet Media Apps

Leverage These Business Models And Features For Media App Success

Product strategists launching media applications on tablets have an opportunity to launch new products on these devices and enter a new era of media consumption. The tablet is a unique device with...

• Downloads: 939

For Marketing Leadership Professionals

Client Inquiry:PC Sales Cycle

Why have PC sales/shipments slowed? Is it because of tablets?

For Marketing Leadership Professionals

Tool:iPad Owners And Intenders Can Become Product Co-Creators

For Marketing Leadership Professionals

Report:Updated Q3 2010: The US Consumer PC Market In 2015

Tablets Cannibalize Netbooks; Desktops Slide But Still Live On

As of July 2010, when this report was updated, our conclusions about the long-term implications of the growth of tablets still hold true. In the short-term, tablet growth will be even more aggressive...

• Downloads: 1106

For Marketing Leadership Professionals

Tool:Mobile Patterns Offer A Glimpse Into Possible iPad Usage

For Marketing Leadership Professionals

Report:Case Study: Intuit Adapts Its Product Portfolio To Exploit Tablets

Innovation Infrastructure Empowers Product Strategists' Success

Product strategists from software, media, finance, healthcare, and other industries can learn from the example of Intuit. Intuit's culture of innovation — including unstructured "white space"...

• Downloads: 329

For Marketing Leadership Professionals

Tool:Tablet Buyers Are Heavy Online Media Consumers

For Marketing Leadership Professionals

Report:The Tablet-TV Connection

Tablets and TVs are big business: Forrester forecasts that 112.5 million US consumers will own a tablet by 2016, and tablets are disrupting several multibillion-dollar industries related to TV,...

• Downloads: 1050
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For Marketing Leadership Professionals

Report:What The Post-PC Era Really Means

Technological And Social Forces Revolutionize Computing Product Strategy

When Steve Jobs refers to Apple's "post-PC" product portfolio, we hear more than just a buzzword. The post-PC era is real, and its consequences will revolutionize computing product strategy. In this...

• Downloads: 1128

For Marketing Leadership Professionals

Report:Amazon Will Be Apple's Top Competitor In Tablets

Tablet Product Strategists Should View Amazon As Their New "Frenemy"

With 28.7 million iPads sold worldwide to date, Apple's lead in the tablet market looks invincible. Enter Amazon.com, whose tablet can compete on price, content, and commerce. If it's launched at the...

• Downloads: 823

For Marketing Leadership Professionals

Report:Apps And Browsers Will Coexist On Tablets

Improved Tablet Browsers Will Force Apps To Evolve

Product strategists designing content experiences for tablets must decide on their development priorities across apps and browsers. While some proclaim that "the Web is dead," we see improving...

• Downloads: 775