Forrester

For Marketing Leadership Professionals

Tool:Mainstream Digital Music Consumption Remains Chained To The PC

For Marketing Leadership Professionals

Report:Smartphone Trends 2011

In Europe, The Middle East, And Asia, Smartphones Will Be Mainstream Products

In 2011, yesteryear's high-end smartphones will become this year's entry level. As suppliers offer smartphones at lower prices — often less than €100 on prepay — the smartphone will...

• Downloads: 2188

For CMO Professionals

Report:eBook Buying Is About To Spiral Upward

US eBook Forecast, 2010 To 2015

Since Amazon.com introduced the Kindle eReader in 2007, all of the industry's attention has focused on the rapid adoption and proliferation of eReaders. However, the success of the devices has been...

• Downloads: 1086

For Marketing Leadership Professionals

Report:The Products That Lose When Tablets Win

Cannibalization Will Accelerate With The Next Wave Of Tablet Buyers

Product strategists regard tablets with an anxious eye, pondering the extent to which tablets will cannibalize products like newspapers, magazines, laptops, netbooks, and TVs. Forrester's data...

• Downloads: 1254

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Consumer Technology Online Survey, Q4 2010

The European Technographics Consumer Technology Online Survey, Q4 2010, surveyed 14,363 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain, Sweden, and the UK. This...

For Marketing Leadership Professionals

Report:Forrester Research Portable Media Player Forecast 2010 To 2015 (US)

ForecastView Spreadsheet

Unit sales and installed base of portable media players by device type (audio, video-capable, music-capable phones). Includes total number of users with a portable media player. Includes historical...

• Downloads: 1

For Marketing Leadership Professionals

Report:Forrester Research Connected Devices Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Adoption, ownership, and life cycle for Blu-ray Disc players, console game devices, and HDTVs. Contains data for each device on connectable and connected households. Includes historical data going...

• Downloads: 5

For CMO Professionals

Tool:Laptops And Amazon Kindles Are The Top Two eBook Devices

For Marketing Leadership Professionals

Report:ForecastView — An Overview Of Our Global Forecasts

Forrester's ForecastView service provides reliable insight into the online, mobile, and emerging technology markets. It offers a framework for understanding market drivers and inhibitors and helps...

• Downloads: 1

For Marketing Leadership Professionals

Report:Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...

• Downloads: 6

For Marketing Leadership Professionals

Report:The Growing Significance Of Digital Music Collections

The growing availability of cloud-based on-demand streaming services has led many to wonder whether people will continue to own and augment music collections. The timelier issue, however, is how...

• Downloads: 380

For Marketing Leadership Professionals

Report:Forrester Research Digital Devices Forecast, 2011 To 2016 (Europe)

ForecastView Spreadsheet

Personal digital device users for portable media devices, tablets, dedicated eReaders, and portable gaming devices in the seven Western European countries of France, Germany, Italy, Netherlands...

• Downloads: 7

For Marketing Leadership Professionals

Tool:The Best Music Experience On The Devices Tested Was On A Cell Phone

For Marketing Leadership Professionals

Report:Which Device Offers The Best Music Experience?

From set-top boxes to cell phones, device makers are falling over themselves to offer music functionality. Digital music services have also evolved to "anytime, anywhere" access with rich discovery...

• Downloads: 432

For eBusiness & Channel Strategy Professionals

Survey:European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010

The European Technographics® Media, Marketing, And Social Computing Online Survey, Q3 2010, surveyed 14,097 respondents in the seven markets of France, Germany, Italy, the Netherlands, Spain,...

For Marketing Leadership Professionals

Report:Tablets Will Grow As Fast As MP3 Players

Winning Tablet Product Strategies Will Exploit Both Apps And Browsers

Product strategists are struggling to make sense of the tablet opportunity: Will there be a market for tablets beyond Apple's iPad, and if so, how big will it be? In this report, we present data from...

• Downloads: 1776

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2011, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey, Q3 2011 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 1707

For Marketing Leadership Professionals

Report:Portable Media Players Must Evolve With Cloud Or Become Extinct

Strategies To Counter Disruptive Smartphone Competition

Smartphones' benefits mean they continue to trample on adjacent product categories as the mobile market collides with the consumer electronics market. The role of the smartphone in consumers' lives...

• Downloads: 469

For Marketing Leadership Professionals

Report:360-Degree Music Experiences: Use The Cloud To Target Device-Use Orbits

Business models and rights issues have both distorted and fragmented the consumer digital music experience and products. A new generation of 360-degree music services is emerging that leverages cloud...

• Downloads: 601

For Marketing Leadership Professionals

Report:Creating New Revenues Around Content: Find Your Popcorn

Media companies face significant challenges as they address the impact of the media meltdown, compounded by an economic downturn. As they rebuild their industries and construct new business models,...

• Downloads: 898