Forrester

For Marketing Leadership Professionals

Report:Objectives Are The Key To Social Strategy

Strategic Plan: The Social Marketing Playbook

We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...

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For Marketing Leadership Professionals

Blog:Introducing the Mobile Mind Shift Index (May 1 Webinar)

We are in the midst of a mobile mind shift. This is not just about "mobile first" or apps. This is a complete change in the psychology of consumers. In a change in behavior that can only be called...

For CIO Professionals

Report:The HERO Index: Finding Empowered Employees

Empowered Employees Solve Customer Problems: Find Them And Help Them

Groundswell technologies — social, mobile, video, and cloud — put tremendous power in the hands of customers. Only empowered employees can respond at the speed of empowered customers...

• Downloads: 933

For Marketing Leadership Professionals

Report:A Global Update Of Social Technographics®

An Empowered Report: Social Media Growth Is Centered On Social Networking

While social technology behaviors are at the center of many strategy discussions around the globe, the focus should be on the changes in consumers' adoption of these behaviors. Consumers continue to...

• Downloads: 1949

For CMO Professionals

Report:Competitive Strategy In The Age Of The Customer

Only Customer-Obsessed Companies Can Survive Disruption

Empowered customers are disrupting every industry; competitive barriers like manufacturing strength, distribution power, and information mastery can't save you. In this age of the customer, the only...

• Downloads: 2778

For Marketing Leadership Professionals

Blog:How the Mobile Mind Shift is different in Europe

As we published last month, people are in the midst of making a Mobile Mind Shift: The expectation that any desired information or service is available, on any appropriate device, in context, at your...

For Marketing Leadership Professionals

Report:The Mobile Mind Shift Index

Measuring And Analyzing The Shift In Consumers' Expectations

Six years into the smartphone transition, customers are making a mobile mind shift. The shifted customer expects that any desired information or service is available on any appropriate device, in...

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For Marketing Leadership Professionals

Report:The Splinternet Engagement Index

Analyzing Your Customers' Engagement Across Touchpoints

The splinternet — the fragmented world of incompatible web, social, video, and mobile touchpoints — is where your customers live now. They want to reach you in more touchpoints, but you...

• Downloads: 625