Forrester

For Marketing Leadership Professionals

Report:Navigate The Mobile Opportunity With Strategic Partnerships

Landscape: The Mobile Marketing Playbook

This report for interactive marketers describes the mobile marketing landscape. Interactive marketers are finally beginning to take mobile seriously — and discovering how different and more...

• Downloads: 726

For Marketing Leadership Professionals

Report:Marketing Strategy For The Mobile Mind Shift

Delivering Utility At Speed To Perpetually Connected Customers

Customers are in the midst of a total mind shift. As a result of their perpetual mobile connections, their expectations have changed. They're not interested in your messaging and logos. They want...

• Downloads: 537

For Marketing Leadership Professionals

Tool:Brand Measures Are Among The Most Important Business Objectives

For Marketing Leadership Professionals

Tool:Most Marketers Allow Fans To Post Media

For Marketing Leadership Professionals

Report:US Marketers: Stay Ahead Of 2D Bar Code Adoption

Start Piloting Now To Be Prepared To Benefit From Growing Consumer Use

The 2D bar code is a promising mobile marketing tactic: It provides marketers a quick way to bridge the offline-online gap and enhance consumer engagement with their target audience anytime, anywhere...

• Downloads: 342

For Marketing Leadership Professionals

Tool:Forecast: Mobile And Display Spend, 2010 To 2015

For Marketing Leadership Professionals

Blog:How Are You Using Social Marketing Management Tools?

Back in April I published a report called Take Control of Your Social Marketing, which looks at the emerging market of social marketing management tools.  In it, I identified three groups of...

For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Display And Search Forecast, 2011 To 2016 (US)

ForecastView Spreadsheet

Spending by companies on mobile marketing segmented by mobile advertising and search. Includes data on mobile Internet users and spending by company size.

• Downloads: 10

For Marketing Leadership Professionals

Blog:2011 Mobile Marketing Predictions

In the last few months, we've talked a lot about how quickly the mobile marketing space is moving — and with nearly 75% of marketers telling us they're implementing or planning to...

For Marketing Leadership Professionals

Blog:Mobile For Marketing: Is It A Channel Or A Device?

Marketers often ask me what their mobile strategy should be: What are the key elements? How can they make sure it’s successful? Where should they put their money? These may sound like simple...

For Marketing Leadership Professionals

Blog:What Makes A Community Successful?

Anyone who follows my research knows that community management is one of my favorite topics. As I speak with marketers about their branded community efforts, the questions that come up most...

For Marketing Leadership Professionals

Blog:The MMA: Mobile Marketing Is No Longer Emerging. It's Here.

Today at the Mobile Marketing Forum in Sao Paolo, the MMA announced a repositioning to increase its "effectiveness at the global, regional and national levels, and to create additional membership...

For Marketing Leadership Professionals

Blog:Scan This Post: What Marketers Need To Know About 2D Bar Codes

2D bar codes are one of the latest “shiny objects” in mobile marketing. And it’s no surprise — with mobile marketing spend increasing and smartphone adoption on the rise,...

For Marketing Leadership Professionals

Report:2012 Interactive Marketing Predictions

Marketing Gets Customized For Social, Local, Mobile, Multiscreen Consumers

Social is not a channel, and mobile goes beyond the smartphone. In 2012, marketers will get this concept and realize that their customer is truly "always on." The customer of 2012 expects customized,...

• Downloads: 1676

For Marketing Leadership Professionals

Report:Community Benchmarking Metrics

What To Expect For The Health Of Your Community

Interactive marketers in charge of branded communities need to be able to benchmark goals and set expectations for the success of their programs. However, the benchmarks being observed are typically...

• Downloads: 518

For Marketing Leadership Professionals

Report:The Forrester Wave™: Community Platforms, Q4 2010

Lithium And Jive Lead The Way, With KickApps Close Behind

In Forrester's 60-criteria evaluation of community platform vendors, we found that Lithium Technologies and Jive Software led the pack because of their mature tool sets and depth of services offered....

• Downloads: 1548

For Marketing Leadership Professionals

Report:2013 Interactive Marketing Predictions

The Ultra-Connected Customer Will Upturn Marketing

In 2013, the ultra-connected customer base will grow at a staggering pace, destabilizing marketing as you've come to know it. This report identifies the changes you'll see in your customers'...

• Downloads: 684

For Marketing Leadership Professionals

Report:Build A Push And Pull Social Marketing Process

Organization: The Social Marketing Playbook

To prepare for the future of interactive marketing, as marketers you must follow the CORE directive to: customize marketing experiences, optimize decisions and processes, respond to changing market...

• Downloads: 995
• Comments: 3

For Marketing Leadership Professionals

Tool:Some Mobile Technologies Suit Certain Marketing Objectives Better Than Others

For Marketing Leadership Professionals

Tool:Interactive Marketers Express Interest In Mobile Marketing

For Marketing Leadership Professionals

Tool:Location-Based Application Users Are Heavy Mobile Researchers

For Marketing Leadership Professionals

Report:US Mobile Search And Display Forecast, 2010 To 2015

Mobile marketing dollars will near $2.8 billion with mobile search and display each representing 6% of interactive marketing spend in 2015 as marketers get their footing in the rapidly growing mobile...

• Downloads: 966

For Marketing Leadership Professionals

Report:Midyear Planning: Predictions For 2011

Marketers Move Toward Multichannel Planning And Execution

Interactive marketers are working hard to keep up with the evolving landscape of channels, tools, and technologies at their disposal for 2011 budget planning. Seventy percent of marketers expect...

• Downloads: 1299

For Marketing Leadership Professionals

Client Inquiry:How Can I Use My Brand To Create A Social Persona Or Tone Of Voice Within Social Channels?

How do you effectively use your brand and/or brand presence to create a social persona or tone of voice within social channels? With most brands speaking in a natural tone, how can a brand further...

For Marketing Leadership Professionals

Blog:Google Search Gets Social- What it Could Mean for Marketers

I don’t know about you, but my head is spinning from all of the articles and editorials about Google’s incorporation of Google+ content and other personalized search results.  While...