Forrester

For Marketing Leadership Professionals

Report:iPhone 4S Cements Apple's Product Strategy Leadership Position

Apple's Cross-Device Product Strategy Drives Product Differentiation And Customer Loyalty

Let's face it: Many observers, anticipating a redesign and a raft of hardware innovations, reacted with disappointment to Apple's iPhone 4S unveiling. Does it matter? No. Why? Because Apple launched...

• Downloads: 372

For Infrastructure & Operations Professionals

Report:Enter The Dragon: Enterprise Networking In Asia

This document offers a brief overview of enterprise networking in Asia for vendor strategists. Market outlooks are provided on the overall Asia Pacific market, vertical industries, and the countries...

• Downloads: 9

For Infrastructure & Operations Professionals

Report:Case Study: KLM Air France Reaches New Heights Through Application Deployment Automation

AirFrance-KLM Saved Valuable Time And Money Through Optimization Of Its Deployment Process

AirFrance-KLM strives to achieve profitable growth that contributes to both its own corporate aims and economic and social development. Today's airline industry needs to keep its balance in the face...

• Downloads: 221

For CIO Professionals

Report:Brass Tacks SaaS Realities And Possibilities

This document offers a brief overview of software-as-a-service (SaaS) in Asia for vendor strategists. Key conclusions regarding SaaS in 2009, along with predictions for SaaS in 2010, are offered.

• Downloads: 8

For Sourcing & Vendor Management Professionals

Report:Most Firms Will Use Multiple WAN Technologies

The Mix Will Shift Over Time, But IP WANs Are Here To Stay

Organizations of all sizes are abandoning legacy telecommunications technologies in favor of all-IP wide-area networks (WANs) to support intersite connectivity. Laggards are being pushed off of older...

• Downloads: 501

For Marketing Leadership Professionals

Report:Mobile Marketing: Not The Same On Tablets As On Smartphones

Effective mobile marketing begins with understanding how consumers use the two main types of mobile devices that can deliver rich marketing experiences: smartphones and tablets. This short report...

• Downloads: 1218
• Rating:

For Consumer Product Strategy Professionals

Report:Forrester Research Mobile Media Application Spending Forecast, 2012 To 2017 (EU-7)

ForecastView Spreadsheet

Details the market size and analyzes the key drivers behind the growth in digital games, music, and video spend on mobile and tablet devices. The forecast breaks down consumer behavior of mobile...

• Downloads: 2

For CIO Professionals

Report:Public Sector IT Opportunity: Philippines

This document provides a comprehensive background of public sector dynamics in the Philippines in order to enable vendor strategists to address market opportunities more successfully. Particular...

• Downloads: 12

For Application Development & Delivery Professionals

Report:End User Computing Trends In Asia Pacific In 2012 And 2013

From Desktop Virtualization To User Experience Management

Over the next several years, successful organizations across Asia Pacific will radically alter their approach to end user computing. Companies will continue to use desktop virtualization to simplify...

• Downloads: 422

For CIO Professionals

Report:Telecom Service Providers For Data Center Services In Singapore

This document provides vendor strategists with an overview of the telecom service providers that offer data center services in Singapore focusing on AT&T, SingTel, Verizon, Tata Communications,...

• Downloads: 19

For Sourcing & Vendor Management Professionals

Report:PRC IT Services Report: 2010

This document provides early and accurate market size estimates for 2010 in China, including vendor rankings and activities, forecasts, and market trends for vendor strategists. The report is based...

• Downloads: 27

For Sourcing & Vendor Management Professionals

Report:2011 ASEAN IT Services Report

This document provides an overview of IT services within the ASEAN countries of Singapore, Malaysia, Philippines, Thailand, Indonesia, and Vietnam for vendor strategists. The report discusses market...

• Downloads: 56

For Sourcing & Vendor Management Professionals

Report:Evaluating Your Outsourcing Supplier's Cloud Strategy

Outsourcing customers are eager to benefit from advances in flexibility and cost effectiveness made possible by cloud capabilities, and suppliers of outsourcing services are eager to deliver them....

• Downloads: 749

For Application Development & Delivery Professionals

Report:The Unified Communications Civil War

I&O Must Organize IT Around A Common UC Road Map To Reduce Risk And Increase Adoption

In the American Civil War, many combatants shared a common background of having attended the Unites States Military Academy at West Point as cadets. The war pitted not only brother against brother...

• Downloads: 745

For Infrastructure & Operations Professionals

Report:Ten Considerations For Voice Portal Upgrades

Develop Your Priorities Before Making An IVR Vendor Selection

Infrastructure decision-makers who plan to upgrade their interactive voice response (IVR) system should consider changes in customers' expectations, technology improvements, and cost models before...

• Downloads: 315

For Infrastructure & Operations Professionals

Report:Learn From Those Who Have Made The Leap To Cloud-Based Email

Solid Preparation And Proper Pilots Lead To Successful Migrations

Infrastructure and operations (I&O) chiefs at companies large and small are beginning to entrust their email to Google, IBM, Microsoft, and other hosters. Migrating email — a business-critical...

• Downloads: 698
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For Security & Risk Professionals

Report:Business Continuity And Disaster Recovery Are Top IT Priorities For 2010 And 2011

Six Percent Of IT Operating And Capital Budgets Goes To BC/DR

According to Forrester's recent survey of 2,803 IT decision-makers, improving their business continuity and disaster recovery (BC/DR) capabilities is the No. 1 priority for SMBs and the second...

• Downloads: 1250

For Sourcing & Vendor Management Professionals

Report:Defining A Global Sourcing Strategy For Unified Communications Is An Iterative Process

Most global firms with distributed international operations will implement unified communications (UC) solutions gradually over the next three to five years. During the past two years, Forrester has...

• Downloads: 367

For Application Development & Delivery Professionals

Report:SharePoint Enters Its Awkward Teenage Years

Customer Struggles With Social, Cloud, And Mobile Signal A Transition

Microsoft SharePoint is the centerpiece of many enterprises' collaboration and content strategies, but it isn't clear to us that enterprises will continue to invest in SharePoint to provide a broader...

• Downloads: 570
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For CIO Professionals

Report:Cloud Computing And Business Partners: Fact and Fiction

This documents provides vendor strategists with an analysis of facts and fiction of cloud computing and IT business partners. It highlights data on adoption, areas of implementation, and main...

• Downloads: 25

For CIO Professionals

Report:Public Sector IT Opportunity: Philippines Data Tables

These are the data tables for the report "Public Sector IT Opportunity: Philippines." The report provides a comprehensive background of public sector dynamics in the Philippines in order to enable...

• Downloads: 4

For CIO Professionals

Report:US Tech Market Outlook Dims For 2012 To 2013

US Tech Spending Growth Will Maintain A Mediocre 4% To 5% Pace

This report details Forrester's projections of tech market growth in the US. We have reduced our forecast for 2012 growth in the US tech market from our April projections of 7.5% for total US...

• Downloads: 560

For CIO Professionals

Report:Benchmarking ANZ IT Budgets And Priorities

CIOs Drive IT Efficiency To Free Up Resources For Business Priorities

CIOs across Australia and New Zealand are emerging from the global financial crisis with a renewed vigor to ensure they effectively meet the needs of the rest of the business. However, their keen...

• Downloads: 333

For CIO Professionals

Report:Turkey Public Sector Market Analysis

This document provides a comprehensive background of the dynamics in the public sector market in Turkey. This analysis will allow vendor strategists to address market opportunities in Turkey more...

• Downloads: 34
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For CIO Professionals

Report:India Datacenter Study: Virtualization, Consolidation, And Data De-Duplication

This document provides vendor strategists with an overview of the results from the survey on the India Datacenter market dynamics based on 102 interviews with Indian CIOs and top IT executives of...

• Downloads: 21