Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

Refine your results

Date Range

Role

Methodology

Analyst

Topics

Industry

Region

Vendor

141 results in Reports

  • Marketing Organization & Culture
  • For CMO Professionals

    Report:Thought Leadership: The Next Wave Of Differentiation In B2B Marketing

    Introducing Forrester's IDEA Framework For Thought Leadership Marketing

    From medical devices to heavy equipment, business-to-business (B2B) marketers need to position their firms as thought leaders on the issues their buyers face. But most firms don't have a process or...

    • Downloads: 1598
    • Rating:
  • For CMO Professionals

    Report:Forrester's IT And Marketing Partnership Readiness Model For CMOs

    This model allows you to assess your IT/marketing partnership readiness along the three critical dimensions of people, process, and technology. Use this model to identify strengths and weaknesses of...

    • Downloads: 44
    • Rating:
  • For Marketing Leadership Professionals

    Report:Social Marketing Spending In 2011

    Benchmarks: The Social Marketing Playbook

    Despite the tremendous hype and even some pockets of success, our most recent social media benchmarking survey shows that social marketing is still at an early stage. In fact, most interactive...

    • Downloads: 2195
    • Rating:
  • For CMO Professionals

    Report:The CMO And CIO Must Accelerate On Their Path To Better Collaboration

    Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organizations...

    • Downloads: 298
    • Rating:
  • For Application Development & Delivery Professionals

    Report:A Single View Of The Customer Is Table Stakes To Enable Cross-Channel Attribution

    The Cross-Channel Attribution Blueprint

    When it comes to articulating the business value of data, marketing pros are among the most enlightened of business stakeholders. Marketers rely on customer, transaction, and third-party data to...

    • Downloads: 541
  • For Marketing Leadership Professionals

    Report:Accelerate Your Social Maturity

    Assessment: The Social Marketing Playbook

    Customers and employees are becoming increasingly empowered by social technologies, dramatically changing the way they communicate and collaborate. To succeed in this new world, companies must make...

    • Downloads: 2187
  • For Marketing Leadership Professionals

    Report:Best Practices For Display Marketing

    Processes: The Digital Media Buying Playbook

    As more and more interactive marketers buy digital media programmatically, the technologies and processes they use are rapidly maturing. Whether you're a digital media buying skeptic working to build...

    • Downloads: 507
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Search Marketing Operations Scorecard

    Processes: The Search Marketing Playbook

    Search marketers looking to evolve current efforts into cross-channel discovery marketing programs will find they can't do so without setting up a solid operational foundation that includes...

    • Downloads: 688
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Interactive Brand Ecosystem

    Put Interactive Marketing At The Heart Of Your Branding Campaigns

    Your customers have entered an era of interactivity; it's time for your branding campaigns to catch up. Rather than continue to develop your brand in 30-second snippets and hope you can build a...

    • Downloads: 1857
  • For CMO Professionals

    Report:Manage The Digitization Of Agency Services

    Performance Management: The 21st Century Brand Marketing Playbook

    To effectively manage agency partners, marketers must reorient themselves to the shifting terrain of the agency landscape. All agencies are digitizing their core capabilities to help clients engage...

    • Downloads: 436
  • For Customer Insights Professionals

    Report:CI Teams: Blocking And Tackling Is Not Enough

    Integrating Customer Data Is Vital, But It's Not The End Goal

    We recently surveyed 137 Customer Intelligence (CI) professionals about their use of analytical applications and priorities. Users are investing in solutions that transform insight into action, but a...

    • Downloads: 337
  • For Marketing Leadership Professionals

    Report:Beyond ROI: Showcasing The True Impact Of Mobile Marketing

    Business Case: The Mobile Marketing Playbook

    Mobile phones are becoming ubiquitous, but the same cannot be said for sophisticated mobile marketing strategies within organizations. It's a classic chicken-or-egg problem: Marketers can't build a...

    • Downloads: 379
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Two Paths To The Ideal Digital Experience Delivery Organization

    Digital Customer Experience Delivery Demands An Organizational Transformation

    Many application development and delivery (AD&D) leaders are often on the outside looking in when it comes to their organizations' digital customer experience projects. Yet their role has great...

    • Downloads: 196
  • For Marketing Leadership Professionals

    Report:Organize For The Always Addressable Customer

    Vision: The Interactive Marketing Agency And Organization Playbook

    This report in the interactive marketing agency and organization playbook lays out Forrester's vision for how you should organize internally and in relation to your agency partners: Move from a...

    • Downloads: 349
  • For CMO Professionals

    Report:Case Study: Two Approaches To Align Marketing With IT

    The rapid adoption of new digital technologies by consumers is pushing marketing and IT closer together. Two companies that Forrester spoke with took very different approaches to the challenge of how...

    • Downloads: 444
  • For Marketing Leadership Professionals

    Report:Benchmark Your Interactive Marketing Maturity

    Five Key Metrics For Tracking Progress

    Are your interactive marketing efforts keeping pace with the marketplace? In this report for interactive marketers, Forrester identifies the five key benchmarks that help you gauge how well you are...

    • Downloads: 867
    • Comments: 1
    • Rating:
  • For CMO Professionals

    Report:How To Organize For The Digital Future

    Assign An Owner To Digital Strategy, Governance, And Execution

    To survive the destructive forces of digital disruption, firms must use eBusiness and interactive marketing capabilities to become customer obsessed. Yet most current digital organizations are too...

    • Downloads: 1093
    • Rating:
  • For Sales Enablement Professionals

    Report:European Tech Marketing Continues To Be Different

    This is a deep-dive data update to last year's report, "European Tech Marketing Is Different: Here's How," based on Forrester's Q4 2011 B2B Marketing Organizations And Investments Survey. Most of the...

    • Downloads: 53
  • For Customer Insights Professionals

    Report:Personal Identity Management

    Preparing For A World Of Consumer-Managed Data

    Consumers are leaving an exponentially growing digital footprint across channels and media, and they are awakening to the fact that marketers use this data for financial gain. This, combined with...

    • Downloads: 790
  • For Marketing Leadership Professionals

    Report:Build An Empowered Media Buying Team

    Organization: The Digital Media Buying Playbook

    Long-term, digital media buying success requires a commitment to the right partnerships, staffing, and organizational structure. The organization report in the digital media buying playbook will help...

    • Downloads: 335
  • For CMO Professionals

    Report:CMOs Must Lead The Customer-Obsessed Revolution

    Guiding The Journey To Competitive Advantage In The Age Of The Customer

    Companies are grappling to maintain their traditional sources of competitive advantage in the age of the customer — a world where empowered consumers, commoditized products, and intense...

    • Downloads: 564
  • For CMO Professionals

    Report:B2B CMOs Must Evolve Or Move On

    CMOs Stand At The Crossroads Of A Redefined Marketing Remit

    Digital channels, online social activity, and rapidly evolving personal technology cause top business marketers to take on unfamiliar responsibilities in order to succeed. While new peer and...

    • Downloads: 433
    • Rating:
  • For Marketing Leadership Professionals

    Report:Mix Art And Science For Marketing Success

    Vision: The Marketing Mix Optimization Playbook

    Marketers have access to more marketing channels than ever before — but most of them are struggling to cope with the increasing complexity of allocating budget effectively across channels and...

    • Downloads: 862
    • Rating:
  • For Marketing Leadership Professionals

    Report:How To Protect Your Email Data

    Data security isn't necessarily a sexy topic, but the impact of a recent data breach raised awareness within the email marketing industry, among consumers and Congress. To maintain consumer trust and...

    • Downloads: 309
  • For Marketing Leadership Professionals

    Report:Right-Size Your Interactive Marketing Organization

    Grow Your Interactive Team's Influence, Not Just Its Size

    Interactive marketing teams have grown since 2009 — but big doesn't equal mature. Interactive marketing maturity correlates to nimble processes and facility with data-driven marketing, which...

    • Downloads: 488
    • Rating: