Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

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50 results in Reports

  • Marketing Organization & Culture
  • Past 12 months
  • For CMO Professionals

    Report:The Costs And Benefits Of Marketing Innovation Labs

    Build An Innovation Lab To Focus The Organization On "What's Next" Customer Engagement Opportunities

    Marketing innovation labs are all the rage. Companies including Staples, Wal-Mart, Mondelez International, Nike, Comcast, Nestlé, Chick-fil-A, and many more have developed innovation labs to...

    • Downloads: 417
  • For Marketing Leadership Professionals

    Report:Plan A Stream Of Emerging Touchpoint Programs

    No two organizations are the same, and that means there is no universal approach to developing a single emerging touchpoint. Developing a stream of these innovative touchpoints is even more...

    • Downloads: 77
  • For CMO Professionals

    Report:How To Build A Strong B2B Brand

    B2B Brands Gain In Importance In The Age Of Empowered Customers

    Business-to-business (B2B) organizations find themselves dependent on a strong brand to maintain a place in the consideration set as business buyers gain control over the purchase process with easy...

    • Downloads: 449
  • For eBusiness & Channel Strategy Professionals

    Report:Sustain A Digital Culture

    Continuous Improvement: The Digital Business Transformation Playbook

    Organizations face a number of roadblocks as they transform to become truly digital businesses. Legacy technology, siloed KPIs, and a lack of understanding of how customers really use emerging...

    • Downloads: 732
  • For Customer Insights Professionals

    Report:Safeguard Your Social Intelligence Strategy

    Managing Privacy, Risk, And Compliance Challenges When Listening To And Leveraging Social Data

    The more granular you get when collecting and analyzing social data, the more value you can extract with meaningful customer segmentation, affinity mapping, and other valuable customer insights. The...

    • Downloads: 32
  • For Application Development & Delivery Professionals

    Report:Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as...

    • Downloads: 1094
  • For CMO Professionals

    Report:Organizing For Digital Disruption: Where And How To Ignite The Disruption You Need

    Forrester's surveys make it clear that executives believe in digital disruption; a majority of them are excited to put into practice the foundational tenets on which digital disruption must be built:...

    • Downloads: 522
  • For Marketing Leadership Professionals

    Report:Brief: Get The Most Out Of Stakeholder Meetings

    Stakeholder meetings make or break your emerging touchpoint marketing program. To make progress, you need to ensure you are prepared not just to profile the current opportunity but also to take the...

    • Downloads: 77
  • For CMO Professionals

    Report:Evaluate Your Marketing Innovation Culture

    Understand Your Cultural Bias In Order To Set Expectations For Innovation

    Today's CMOs and senior marketing executives are under intense pressure to deliver innovative marketing programs that find new ways to build brand awareness and stronger relationships with customers....

    • Downloads: 206
  • For CMO Professionals

    Report:Content Matters Across The Entire Life Cycle

    Include Post-Purchase Activity To Increase B2B Content Effectiveness

    Business-to-business (B2B) CMOs so fixate on acquisition in their content marketing efforts that they fail to deliver content that addresses the day-to-day realities that customers face when living...

    • Downloads: 177
  • For CMO Professionals

    Report:The New Roles That Will Power Your Marketing Operating System

    CMOs Need To Add Key Roles To Tune The New Marketing Org For Customer Obsession

    As empowered customers take control of their relationship with brands, CMOs must redefine their organization in the form of a marketing operating system (MOS). A MOS-based organizational design...

    • Downloads: 244
  • For CMO Professionals

    Report:CMOs Must Prepare For Lead-To-Revenue Investments Now

    Balance People And Process To Fund L2RM

    This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why:...

    • Downloads: 176
  • For CMO Professionals

    Report:The CMO And CIO Must Accelerate On Their Path To Better Collaboration

    Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organizations...

    • Downloads: 380
  • For CMO Professionals

    Report:Predictions 2014: B2C CMOs Embrace The Post-Digital Landscape

    The post-digital era is upon us — digital has tremendous impact but no longer lives in its own vacuum of marketing tactics. And this will be another year in which fast-paced technology adoption...

    • Downloads: 352
  • For CMO Professionals

    Report:Quick Take: Three Ways That The Right CMO-CIO Partnership Can Pack A Powerful Punch

    For two days at our recent Forrester's Forum For CMOs And CIOs in Napa Valley, California, 100 CMOs and CIOs engaged in a conversation about the roles each of them play in helping their companies win...

    • Downloads: 201
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    Today business buyers have more access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive customer interest...

    • Downloads: 132
  • For Marketing Leadership Professionals

    Report:Big Data's Big Meaning For Marketing

    Use Big Data To Deliver Context And Personalization At Scale

    In the age of the customer, it's not enough for your organization to simply meet your customers' needs. Today, your customers often expect you to anticipate their needs, in much the same way as the...

    • Downloads: 501
  • For Marketing Leadership Professionals

    Report:Staff Agile Teams For Social Marketing Success

    Organization: The Social Marketing Playbook

    Marketers tell us that organizational challenges make it difficult to scale and optimize their social marketing efforts: Siloed teams, rigid processes, and resource constraints block their...

    • Downloads: 438
  • For CMO Professionals

    Report:Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

    In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these...

    • Downloads: 374
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Digitally Savvy Organization

    Organization: The Digital Business Transformation Playbook

    To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...

    • Downloads: 404
  • For CMO Professionals

    Report:Start To Build Your Ultimate Customer Relationship

    Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

    Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com,...

    • Downloads: 388
  • For Marketing Leadership Professionals

    Report:Balance Trust With Targeting In Social Reach Marketing

    A Reach-Focused Road Map For The Social Marketing Playbook

    Reach marketing helps potential customers discover your brand and offerings and, in social as in other channels, requires a mix of tactics that's not the same as at other stages of the customer life...

    • Downloads: 270
  • For Customer Experience Professionals

    Report:The State Of Customer Experience Management In Australia, 2014

    The only way to compete effectively in the age of the customer is to become truly customer obsessed. To help firms achieve this goal, this report sheds light on the current state of customer...

    • Downloads: 43
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 280
  • For CMO Professionals

    Report:B2B Marketing Measurement Needs An MBA

    Marketing Data Is Key To B2B Business Decisions, But Top Execs Don't Take It Seriously

    Business-to-business (B2B) chief marketing officers (CMOs) can no longer rely on soft measures like brand awareness or disconnected stats like trade show scans or website traffic to demonstrate how...

    • Downloads: 420