Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

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43 results in Reports

  • Marketing Organization & Culture
  • Past 12 months
  • For Customer Insights Professionals

    Report:The New Privacy: It's All About Context

    Adopt Contextual Privacy To Gain A Market Advantage

    "Privacy is dead": It's a trope so often repeated you might actually think it's true. But in the age of smartphones and sensors, privacy is not only possible, it's essential for building trust, the...

    • Downloads: 325
  • For Security & Risk Professionals

    Report:Executive Spotlight: Selling Security To The CMO

    An Outline Of CMO Priorities, And The Five Questions Every CISO Should Ask The CMO

    The age of the customer is redefining business challenges for organizations of all types. Rather than paying lip service to "customer care," they now must become "customer-obsessed" to retain market...

    • Downloads: 164
    • Rating:
  • For Marketing Leadership Professionals

    Report:Publishers Must Invest In First-Party Data Protection

    Safeguard Your Single Most Important Asset

    First-party data is a publisher's single most important asset. It represents the trust that a publisher builds with a loyal audience. It embodies the very essence of a publisher's brand, and it is...

    • Downloads: 88
  • For CMO Professionals

    Report:Benchmark Your Marketing Innovation Culture

    In May 2013, Forrester surveyed marketing leaders to get a pulse on their progress toward building a marketing innovation program and a culture of innovation within their organizations. The results...

    • Downloads: 241
  • For Marketing Leadership Professionals

    Report:The Search Marketing Operations Scorecard

    Processes: The Search Marketing Playbook

    Search marketers looking to evolve current efforts into cross-channel discovery marketing programs will find they can't do so without setting up a solid operational foundation that includes...

    • Downloads: 688
    • Rating:
  • For CMO Professionals

    Report:Build Your Army Of Brand Advocates From Across The Enterprise

    Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers'...

    • Downloads: 198
    • Rating:
  • For CMO Professionals

    Report:Evaluate Your Marketing Innovation Culture

    Understand Your Cultural Bias In Order To Set Expectations For Innovation

    Today's CMOs and senior marketing executives are under intense pressure to deliver innovative marketing programs that find new ways to build brand awareness and stronger relationships with customers....

    • Downloads: 186
  • For CMO Professionals

    Report:Predictions 2014: B2C CMOs Embrace The Post-Digital Landscape

    The post-digital era is upon us — digital has tremendous impact but no longer lives in its own vacuum of marketing tactics. And this will be another year in which fast-paced technology adoption...

    • Downloads: 304
    • Rating:
  • For Marketing Leadership Professionals

    Report:Make The Switch To The Customer Life Cycle

    Strategic Plan: The Customer Life-Cycle Marketing Playbook

    The customer life cycle provides a better explanation of modern marketing than does the traditional marketing funnel, but most marketers have not yet moved their organizations to the customer life...

    • Downloads: 1308
  • For eBusiness & Channel Strategy Professionals

    Report:Build A Digitally Savvy Organization

    Organization: The Digital Business Transformation Playbook

    To survive the destructive forces of digital disruption, eBusiness leaders must drive digital business transformation. Yet most current digital organizations are too tactical to create competitive...

    • Downloads: 210
  • For Customer Insights Professionals

    Report:Balance People And Process To Fund L2RM

    Business Case: The Lead-To-Revenue Playbook

    In the age of the customer, business buyers have access to information that lets them explore solutions prior to engaging in a formal purchase process. This puts marketing in the hot seat to drive...

    • Downloads: 104
    • Rating:
  • For CMO Professionals

    Report:Evaluate The Completeness Of Your Marketing Effort

    Assessment: The Customer Life-Cycle Marketing Playbook

    The world your customers live in is complex — a maze of media, devices, conversations, and interactions — and to make a connection between them and your brand means finding new ways to...

    • Downloads: 513
  • For Customer Insights Professionals

    Report:A Stopgap For Marketing Science Scarcity

    Marketing scientists play an essential role in converting the ever-increasing amount of customer data into more profitable customer relationships. The scarcity of skilled marketing scientists,...

    • Downloads: 144
  • For CMO Professionals

    Report:The Rise Of The Customer Life-Cycle Marketing Systems

    Tools And Technology: The Customer Life-Cycle Marketing Playbook

    Marketers need business technology that can help them create, manage, and measure increasingly complex marketing efforts. Major technology vendors have invested to help reduce this complexity for...

    • Downloads: 412
  • For CMO Professionals

    Report:The CMO And CIO Must Accelerate On Their Path To Better Collaboration

    Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organizations...

    • Downloads: 301
    • Rating:
  • For CMO Professionals

    Report:Culture Is Key To Marketing Innovation Velocity

    How B2C Marketers Inspire Cultural Change

    Marketing innovation is hard and getting harder. Traditional marketing tools, channels, strategies, and tactics are becoming less effective in the age we live in now — that of the perpetually...

    • Downloads: 332
    • Rating:
  • For Marketing Leadership Professionals

    Report:Balance Trust With Targeting In Social Reach Marketing

    A Reach-Focused Road Map For The Social Marketing Playbook

    Reach marketing helps potential customers discover your brand and offerings and, in social as in other channels, requires a mix of tactics that's not the same as at other stages of the customer life...

    • Downloads: 240
    • Rating:
  • For CMO Professionals

    Report:Adopt The Customer Life Cycle To Win In The Age Of The Customer

    Executive Overview: The Customer Life-Cycle Marketing Playbook

    There is widespread recognition that the old way of marketing — driving awareness through push advertising — has sputtered and slowed in the wake of media fragmentation and the disruptive...

    • Downloads: 487
  • For Marketing Leadership Professionals

    Report:Staff Agile Teams For Social Marketing Success

    Organization: The Social Marketing Playbook

    Marketers tell us that organizational challenges make it difficult to scale and optimize their social marketing efforts: Siloed teams, rigid processes, and resource constraints block their...

    • Downloads: 369
  • For CMO Professionals

    Report:CMOs Must Prepare For Lead-To-Revenue Investments Now

    Balance People And Process To Fund L2RM

    This report, originally written for customer insights professionals, includes content relevant to CMOs, especially those leading marketing for business-to-business (B2B) companies. Here's why:...

    • Downloads: 142
    • Rating:
  • For Application Development & Delivery Professionals

    Report:Build Your Dream Team: Organizing To Deliver Exceptional Digital Experiences

    Organization: The Digital Experience Delivery Playbook

    Many application development and delivery (AD&D) leaders are on the outside looking into their organizations' digital customer experience projects. Yet their role has great potential to expand as...

    • Downloads: 989
    • Rating:
  • For Marketing Leadership Professionals

    Report:Find, Support, And Keep Emerging Touchpoint Talent

    Organization: The Emerging Touchpoints For Marketing Playbook

    There is no uniform organization structure to support emerging touchpoint innovation. Instead, success requires a shared strategy and C-level support of nontraditional, high-caliber staff. Today's...

    • Downloads: 76
    • Rating:
  • For CMO Professionals

    Report:Predictions 2014: B2B CMOs Will Juggle Data, Brand, And Organizational Investments

    In 2014, business-to-business (B2B) CMOs will have to determine the right balance of investments in data and analysis, brand building efforts, and organizational adaptations that help handle these...

    • Downloads: 316
    • Rating:
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 239
    • Rating:
  • For CMO Professionals

    Report:Start To Build Your Ultimate Customer Relationship

    Digital Platforms Pave The Way For Others To Build Powerful Lifestyle-Enhancing Relationships

    Thanks to digital disruption, consumers have fully embraced a world where they use digital enablers to connect with companies more deeply than ever before. Digital platform providers like Amazon.com,...

    • Downloads: 334