Forrester

For Sales Enablement Professionals

Report:2011 Demand Management Budget Trends

Spending Optimism Must Be Balanced With Performance Improvement

Tech marketers continue to place demand management as their primary objective with lead origination high on their spending plans for 2011. Yet they face a perfect storm as recessionary business...

• Downloads: 349

For CIO Professionals

Report:Getting The Most Out Of Client Site Visits

IT Services Vendors Need To Focus More On Their Innovation Capabilities

Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

• Downloads: 157
• Rating:

For Marketing Leadership Professionals

Report:US Consumer Tablet Forecast Update, 2011 To 2016

Low-Cost Disruptors Expand Tablets' Addressable Market

With 55 million iPads sold through December 2011, and an estimated 5.5 million Amazon Kindle Fires sold in their first quarter on the market, tablets have gained unstoppable momentum. Forrester...

• Downloads: 1491
• Comments: 3
• Rating:

For CIO Professionals

Report:Services-Led Solutions Reshape The Security Market

Redefining Your Competition, Partners, And Value Proposition When Everyone's A Security Vendor

The IT security market is about to undergo a significant transformation toward becoming a services-led market. Several disruptive trends are overwhelming end user IT security practices, and the...

• Downloads: 833

For Marketing Leadership Professionals

Report:Investing In Tech Marketing, 2011

Introducing The Forrester Marketing Flywheel For Assessing Budget Allocations

The tech industry is returning to expansion mode, and tech marketers must gear up to drive profitable revenue growth for their companies. However, unlike previous generations of tech industry growth,...

• Downloads: 853

For Sales Enablement Professionals

Report:European Tech Marketing Is Different: Here's How

Forrester's Marketing Flywheel Shows Other Priorities For European Marketers

Tech marketers are modifying their vision of the role of marketing in their companies: from a provider of prospect names and product messages to a strategic resource that, like a flywheel, fuels and...

• Downloads: 329

For Sales Enablement Professionals

Report:Gaining Executive Level Access

A key component of most technology vendors' sales strategies is for the sales force to sell to higher-level buyers. In order to provide sales enablement professionals with a customer-centric design...

• Downloads: 12

For Application Development & Delivery Professionals

Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

New Flexible Business Models Cannibalize Traditional Software Markets

Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

• Downloads: 357

For CIO Professionals

Report:The Coming Upheaval In Tech Services

Four Economic And Technology Factors Will Combine To Recast The Business

The tech services market is about to undergo a massive transformation that will call traditional provider business models into question. Four factors will combine to dramatically change the dynamics,...

• Downloads: 1908

For Sourcing & Vendor Management Professionals

Report:Market Taxonomy: Product Development Services, Q1 2013

Provider Capabilities Vary By Vertical And Domain Focus

The product development services market is transforming. Stagnant growth in the telecom and independent software vendor (ISV) markets has forced a shift in focus toward industries such as healthcare,...

• Downloads: 100

For CIO Professionals

Report:Smart Products Will Require A Hybrid CTO/CIO Skill Set

The Burgeoning Set Of Connected Offerings Will Require New Skills

The era of the standalone product is over. More and more offerings are becoming intelligent, connected, and thus able to provide more engaging experiences for customers in business or consumer...

• Downloads: 244
• Rating:

For Infrastructure & Operations Professionals

Report:M2M Connectivity Helps Telcos Offset Declining Traditional Services

But They Are Poorly Positioned For The Larger Value-Added Service Opportunity

Telcos face increasing pressure on traditional voice revenues and seek new revenues from services leveraging existing assets. Machine-to-machine (M2M) technologies, including radio frequency...

• Downloads: 1212
• Rating:

For Sales Enablement Professionals

Report:Asian Business Leaders Increasingly Lead Tech Buying Processes

In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

• Downloads: 22
• Rating:

For Infrastructure & Operations Professionals

Report:Vendors Seize Emerging Mobile Cloud Service Opportunities

Enterprises of all sizes must support a multitude of mobile devices and applications that run over a wide range of mobile operating systems, as well as update devices and applications every few...

• Downloads: 1122

For Infrastructure & Operations Professionals

Report:A Big Boom In The Videoconferencing Market Awaits In Asia

Vendors Capitalize On An Exponential Increase In Videoconferencing Demand

Videoconferencing will emerge as the preferred mode of communication. Asia Pacific leads the global market with more implementations planned in the next 12 months and beyond than Europe or North...

• Downloads: 224

For Sourcing & Vendor Management Professionals

Report:ASEAN IT Markets, 2012 To 2013: The Next Frontier To Growth

The ASEAN3 countries (Malaysia, Indonesia, and the Philippines) represent 78% of the IT spending of the ASEAN countries excluding Singapore. Indonesia and the Philippines will experience dynamic...

• Downloads: 91

For Sales Enablement Professionals

Report:Seeding The Cloud Channel

Channel Partners' Plans And Needs For Business Model Transformation

As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

• Downloads: 77
• Rating:

For Sourcing & Vendor Management Professionals

Report:Demand Pricing That Matches Business Value — The Radical Sourcing Trend For 2013

Landscape: The Strategic Software Sourcing Playbook

This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...

• Downloads: 320

For Sales Enablement Professionals

Report:The Emerging Engagement Channel Model

Top Performers' Channel Investments Span The Customer Tech Adoption Life Cycle

Tech vendors have historically treated channels as "outsourced sales" — or have, at least, invested that way. But a handful of vendors have departed from this model, choosing instead to invest...

• Downloads: 448

For Marketing Leadership Professionals

Report:The Pipeline Is Less Than Half Empty

Tech Marketing's Contribution To Revenue Opportunity Is Underwhelming

Technology sales and product groups routinely besiege tech marketing professionals to justify budgets, programs, and T-shirt designs. Tech marketers typically respond with a slew of marketing...

• Downloads: 304

For CIO Professionals

Report:2010 IT Budget Allocations: Planning For 2011

Baseline Spending Allocation Figures For Comparison

During this time of year, Forrester receives a large number of requests for information about IT budget allocations. As CIOs and their planning teams engage in creating next year's IT budget, it is...

• Downloads: 1566

For Sales Enablement Professionals

Report:Content Marketing Is A Key Differentiator For Tech Marketers

Create Marketing Content To Guide Customers Through Their Buying Process

The business technology evaluation and purchasing process is now more than ever controlled by the customer, not the seller. Critical to that process is content that the buyer finds, that the marketer...

• Downloads: 686

For CIO Professionals

Report:The Age Of Computing Diversity

The ICT Industry Is Broadening Out From The Wintel Monoculture

The computing industry is exiting an era built mostly on general-purpose, good enough central processing units (CPUs), servers, systems designs, software, Web apps, and client devices. These...

• Downloads: 759

For Sales Enablement Professionals

Report:Search Engine Suboptimization

Tech Marketers Optimize For Their Product Categories, Not Customers' Problems

Throughout the technology adoption life cycle, including scoping approaches, choosing products, and implementing solutions, business technologists initiate information gathering with search tools....

• Downloads: 400

For Application Development & Delivery Professionals

Report:The Digital Drop: IT Opportunities In The Oil And Gas Industry

The information and communications technology (ICT) industry is facing the next big wave of verticalization. With business challenges becoming increasingly complex, ICT solutions to address and solve...

• Downloads: 887