Forrester

For Marketing Leadership Professionals

Report:The Rise Of Post-PC Productivity

App Innovators Disrupt The Value Chain Of PC-Era Software Giants

Post-PC devices such as smartphones and tablets inspire new productivity scenarios, and their app stores introduce new ways to distribute and monetize software. Billions of dollars are at stake:...

• Downloads: 404

For CIO Professionals

Report:Getting The Most Out Of Client Site Visits

IT Services Vendors Need To Focus More On Their Innovation Capabilities

Delivery center site visits (CSVs) have been a great sales tool for IT services vendors over the past decade. However, these CSVs are currently undergoing a transformation, driven by new client...

• Downloads: 157
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For CIO Professionals

Report:Mobile's Ascendance Will Accelerate IT Services Restructuring

The IT Services Opportunity In Systems Of Engagement

Mobile is more than just a pretty face. New platforms will usher in a whole new class of systems focused on engaging customers, employees, and business partners. The move to systems of engagement and...

• Downloads: 280
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For Sourcing & Vendor Management Professionals

Report:SVM's New Stakeholder: Product Development

Changes In Product Development Provide An Opportunity For Sourcing Professionals To Move To The Heart Of The Business

Product development teams are faced with a myriad of pressures caused by the pervasiveness of technology, increased competition, and new requirements from customers. But at the same time, they are...

• Downloads: 148
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For Sales Enablement Professionals

Report:Build Battle Cards That Focus On Buyer Priorities

Insights Into Building Battle Cards That Help Sales Reps Win Deals

Sales reps need battle cards to anticipate and counter competitors' claims in sales conversations, but today's battle cards are little more than side-by-side product comparisons. Sales enablement...

• Downloads: 259
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For Analyst Relations Professionals

Report:AR And Social Media, Part 1: How To Create A Social AR Strategy

Analyst relations (AR) people are weighing the opportunities and threats posed by social media, but many take a backward approach to developing a social AR strategy and begin with technology-driven...

• Downloads: 447
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For CIO Professionals

Report:Forrsights: European Companies Start To Embrace New Systems Of Engagement

Our Software Decision-Maker Survey Shows A Shift In Emphasis From Systems Of Records To Systems Of Engagement

During November 2011 and December 2011, Forrester surveyed 676 software decision-makers across Germany, France, and the UK to determine their spending priorities around software. With new systems of...

• Downloads: 175
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For Sourcing & Vendor Management Professionals

Report:Demand Pricing That Matches Business Value — The Radical Sourcing Trend For 2013

Landscape: The Strategic Software Sourcing Playbook

This report describes the software pricing and licensing landscape and explains why it makes it so important for sourcing and vendor management executives to implement Forrester's strategic software...

• Downloads: 317

For Sales Enablement Professionals

Report:Seeding The Cloud Channel

Channel Partners' Plans And Needs For Business Model Transformation

As technologies and tech decision-makers' needs evolve at a livelier pace, channel professionals need to consider channel partners' perceptions and investment plans and develop their own game plan to...

• Downloads: 68
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For CIO Professionals

Report:Cloud Brokers Become Change Agents

Understanding The Cloud Broker Opportunity

The rapid innovation of technology and business models spurred by cloud computing provides CIOs, as well as external providers, with a unique opportunity to redefine their relationships with the...

• Downloads: 489
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For Infrastructure & Operations Professionals

Report:Cloud Strategies To Drive Telco Growth

Telcos Should Provide Wholesale Infrastructure For Cloud Services

Telcos can grow their revenue base beyond access and transport to offer a range of wholesale services that many cloud service providers (CSPs) may lack the ability or skills to build themselves....

• Downloads: 1006
• Comments: 1
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For CIO Professionals

Report:Data Center Services On Fire In Emerging Asia Pacific

Expect To See A 22% Five-Year Compound Annual Growth Rate

In the last two years, Emerging Asia Pacific has attracted substantial investment in building new data centers and refurbishing existing data centers. India and China are primarily focused on...

• Downloads: 452

For Sales Enablement Professionals

Report:Asian Business Leaders Increasingly Lead Tech Buying Processes

In Asia, the CIO no longer has sole responsibility for making tech investment decisions. Consumerization and the increasing role of technology as a business enabler are pushing...

• Downloads: 22
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For Sales Enablement Professionals

Report:Content Marketing Is A Key Differentiator For Tech Marketers

Create Marketing Content To Guide Customers Through Their Buying Process

The business technology evaluation and purchasing process is now more than ever controlled by the customer, not the seller. Critical to that process is content that the buyer finds, that the marketer...

• Downloads: 683

For CIO Professionals

Report:What India's 12th National Five-Year Plan Means For ICT Vendors

Aligning Strategies With Key Government Priorities Is The Key To Success

The Indian public sector is an extremely difficult market for IT vendors due to its extended business cycles and high levels of diversity, hypercompetition, bureaucracy, and procurement complexity....

• Downloads: 176
• Comments: 3
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For Sales Enablement Professionals

Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

Which Channels Are Customers Sourcing From?

In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

• Downloads: 166
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For Sourcing & Vendor Management Professionals

Report:ASEAN IT Markets, 2012 To 2013: The Next Frontier To Growth

The ASEAN3 countries (Malaysia, Indonesia, and the Philippines) represent 78% of the IT spending of the ASEAN countries excluding Singapore. Indonesia and the Philippines will experience dynamic...

• Downloads: 90

For Sourcing & Vendor Management Professionals

Report:Emphasize Flexibility In Telecom And Mobility Services Contract Negotiations To Reduce Risk

Processes: The Telecommunications And Mobility Sourcing Playbook

This report is an update to "Emphasize Flexibility In Communications Service Contract Negotiations To Reduce Risk," originally published on October 9, 2012. This updated report outlines Forrester's...

• Downloads: 103

For Application Development & Delivery Professionals

Report:The New Software Paradigm: Buy-, Deploy-, And Pay-As-You-Like

New Flexible Business Models Cannibalize Traditional Software Markets

Software is the biggest and fastest growing of all tech industry segments. However, its growth is fueled by disruption — new technologies and changing market demand are cannibalizing...

• Downloads: 356

For CIO Professionals

Report:New Dynamics Shape IT Services Spending

Changes Will Accelerate Over The Next 24 Months

The IT services industry is in the middle of a fundamental transformation of who it sells to, what services it sells, and how it delivers those services. Upstart vendors specializing in new...

• Downloads: 362
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For Sales Enablement Professionals

Report:How Customers Value IaaS Cloud Channels

Hosters And Tech Vendors Are Drafting Amazon's Slipstream

The infrastructure-as-a-service (IaaS) cloud business, with its high margins, is a strong attractant to a slew of provider channels. But customers view different provider types differently in terms...

• Downloads: 322

For Sales Enablement Professionals

Report:Asia Pacific Channels: Indian Tiger, Chinese Dragon

Indian Partners Outpace Chinese

China and India are two of the largest emerging markets with strong economic growth. China represents the third largest single country tech market by market size; India ranks 11th. Homogenous...

• Downloads: 46
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For Sales Enablement Professionals

Report:Tech Channel Marketing Trends 2012

Growth Continues In Channel-Generated Revenue Share And Investment

It's a case of good dollars following good — channels continue to perform, in terms of revenue contribution, so tech vendors continue to invest in them. Tech marketers will be operating with...

• Downloads: 431

For Sourcing & Vendor Management Professionals

Report:Business Intelligence Services Pricing And Contracting

New Models Better Align BI Services Buyers And Sellers

Business intelligence (BI) is high on the list of technology investments as organizations try to make informed decisions with the growing masses of data available to them. But several significant...

• Downloads: 310
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For CIO Professionals

Report:Tracking The Renegade Technology Buyer

Understanding The What And Why Of Business Executives' Spending On Technology

After nearly a decade in hibernation, the business buyer has re-emerged as a major spender and force in IT spending. To better understand the return of tech spending outside the formal IT budget and...

• Downloads: 131
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