Forrester

For Sales Enablement Professionals

Report:The Skills And Structures For L2R Success

Organization: The Lead-To-Revenue Playbook

B2B marketers are adopting the lead-to-revenue (L2R) concept to ensure that revenue goals are met on time by optimizing the balance among lead value, velocity, and volumes, as well as ensuring that...

• Downloads: 128

For Infrastructure & Operations Professionals

Report:The State And Direction Of Software Asset Management: 2012 To 2013

Despite A Growing Need For SAM, Capabilities Are Still Adrift From Business Need

The costs and risks associated with software purchases and use are a corporate concern. As a result, enterprises consider software asset management (SAM) capabilities as a "must-have" rather than a...

• Downloads: 217

For Sales Enablement Professionals

Report:European B2B Marketers Will Invest In Automation In 2013

Local Vendors Continue To Innovate

Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

• Downloads: 101
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For Security & Risk Professionals

Report:The Forrester Information Security Metrics 3R Dashboard

The Information Security Metrics 3R Dashboard should be used as a template to present information security metrics organized across three dimensions: Readiness, Response, and Recovery. Forrester...

• Downloads: 45
• Comments: 2
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For Sales Enablement Professionals

Report:Event Marketing Giveaways That Work

Evaluating What Makes Effective Swag

New social and digital marketing tactics receive attention from B2B marketers seeking the "next big thing," and virtual events continue to gain popularity, but traditional events remain very...

• Downloads: 173

For Marketing Leadership Professionals

Report:Digital Disruption Rattles The TV Ad Market

New Consumer Viewing Behaviors Force The Industry Into A New Future

Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

• Downloads: 193

For Marketing Leadership Professionals

Report:Role Profile: B2B Online Community Manager

This report is designed to give B2B marketing professionals an introduction to the online community manager role as well as an overview of the general challenges facing an individual in this...

• Downloads: 115
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For Security & Risk Professionals

Report:Show Me The Loot!

Determine The Right Practices For Your Organization's BYOD Stipends

In this age of the empowered, tech-savvy worker, more and more employees are bringing their unsecured devices to work and using them for work activities. To prepare for this tide of devices,...

• Downloads: 124
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For eBusiness & Channel Strategy Professionals

Report:2013 UK Mobile Banking Functionality Rankings

Forrester Evaluates Mobile Banking At The Four Largest UK Banks

With customer expectations rising and substantial business at stake, digital banking strategy teams know they must keep improving their mobile services. This is one of three reports that detail the...

• Downloads: 112

For Sourcing & Vendor Management Professionals

Report:Inquiry Insights: Offshoring In 2012

In the IT services and outsourcing market, ongoing changes that were driven by economic weakness in many countries, new technologies and buyers, as well as increased expectations of the role of...

• Downloads: 198
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For Sales Enablement Professionals

Report:The Cloud Has Changed Channel Sourcing Dynamics For Software

Which Channels Are Customers Sourcing From?

In 2010, Forrester published a report on channel sweet spots to address how small and medium-size businesses (SMBs) source their software needs. Two years later, we're revisiting this topic to...

• Downloads: 160
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For Infrastructure & Operations Professionals

Report:Elevate Your Business Technology Resiliency Program With An In-Depth Strategic Plan

Strategic Plan: The Business Technology Resiliency Playbook

This report outlines Forrester's solution for IT infrastructure and operations (I&O) leaders to develop their business technology (BT) resiliency strategic plan. A well-documented strategic plan is...

• Downloads: 111

For Security & Risk Professionals

Report:API Management For Security Pros

Security professionals increasingly must respond to the needs of business owners exploring web application programming interfaces (APIs) as a new channel for recognizing business value. APIs can...

• Downloads: 126

For Sourcing & Vendor Management Professionals

Report:Evaluating Microsoft's Software Assurance

Are You Making The Most Of The Benefits On Offer?

Whether acquired via the Microsoft Select Plus agreement or Enterprise Agreement (EA), many organizations have signed up to the Microsoft Software Assurance (SA) program, but time and again we find...

• Downloads: 96

For Infrastructure & Operations Professionals

Report:Case Study: Waste Management Builds A True Private Cloud

Secrets To Success: Designed With The Customer And Inspired By Public Cloud

By building a private cloud the right way, Waste Management (WM) reduced resource deployment time from two and a half months to around 20 minutes and gave existing public cloud users a satisfactory...

• Downloads: 55

For Marketing Leadership Professionals

Report:Deliver Transparent Returns On Your Marketing Dollar

Business Case: The Marketing Mix Optimization Playbook

Marketing mix modeling is a powerful tool that provides a holistic understanding of marketing performance across channels. With marketing mix modeling, marketers can positively affect business...

• Downloads: 232

For Infrastructure & Operations Professionals

Report:Reinvent The Role Of Infrastructure And Operations Executive In 2013

Organization: The I&O Practice Playbook

The use of as-a-service technology, empowered workers, and customer centricity will forever change the IT-business relationship. Forrester expects that successful CIOs will pursue a new operating...

• Downloads: 144
• Comments: 1
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For Application Development & Delivery Professionals

Report:The Forrester Wave™: Project/Program Portfolio Management, Q4 2012

How The Top 10 Providers Stack Up In A Newly Divided Market

Demand for business agility fuels adoption of Agile development techniques that can deliver differentiating business technology (BT) solutions within accelerated time frames. Agile development...

• Downloads: 852
• Comments: 9
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For Marketing Leadership Professionals

Report:Forrester Research Interactive Marketing Forecast By Industry, 2012 To 2017 (US)

ForecastView Spreadsheet

Company spending on interactive marketing spending segmented by industries. Each industry's spending is further broken into the various components of interactive marketing: display, paid search, SEO,...

• Downloads: 8

For Security & Risk Professionals

Report:Build A Corporate App Store Into Your Corporate Mobility Strategy

Manage Mobile Complexity Through A Corporate App Store

Today, many employees use their personally owned smartphones and tablets for work to access a variety of mobile applications. Some companies are also proactively deploying mobile applications to...

• Downloads: 302
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For Marketing Leadership Professionals

Report:Forrester Research Social Media Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

Online social media spending by companies, segmented by spending on integrated campaigns, agency fees, display ads on social networks, and technology spending. Includes social spending directed...

• Downloads: 2

For Sourcing & Vendor Management Professionals

Report:Get Better Software Deals By Aligning Your Sourcing Strategy And Commercial Approach

Executive Overview: The Strategic Software Sourcing Playbook

This report outlines how sourcing and vendor management (SVM) executives can implement Forrester's strategic software sourcing model. Our research has shown us that transactional procurement is...

• Downloads: 224
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For Customer Experience Professionals

Report:How Disciplined Is Your Customer Experience Management?

Assessment: The Customer Experience Management Playbook

To succeed in today's business climate, companies must consistently deliver a good customer experience. Unfortunately, few firms have what it takes to do that because they lack systems for...

• Downloads: 228
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For Customer Insights Professionals

Report:Building Data Stewardship Is A New Customer Intelligence Imperative

Organization: The Personal Identity Management Playbook

In anticipation of the increasing adoption of personal identity management (PIDM) tools and services, customer intelligence (CI) leaders will be held increasingly accountable for their organizations'...

• Downloads: 192
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For Analyst Relations Professionals

Report:Envision Professional Industry Analyst Relations

Vision: The Industry Analyst Relations Playbook

What are the attributes of a first-class AR professional running a first-class AR program? In this report, we visualize the peak of your profession by showing how different it is from commonplace AR....

• Downloads: 158
• Rating: