Forrester

For Marketing Leadership Professionals

Report:Profiling Brand-Loyal And Price-Conscious US Consumers

A Technographics® Data Essentials Document

Brand loyalty and price sensitivity guide consumers' purchasing decisions, but these qualities also create unique audiences that embody distinct social attitudes, technology engagement, and...

• Downloads: 45

For Marketing Leadership Professionals

Report:Understanding The Changing Needs Of Online Consumers In Asia Pacific, 2012

Asia Pacific Technographics®

For the past seven years, Forrester has been tracking consumers' online and offline behavior in Asia Pacific. As in recent years, this dedicated report helps companies understand the online and...

• Downloads: 34

For Marketing Leadership Professionals

Report:Forrester Research Connected Devices Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Adoption and ownership of game console devices, Blu-ray Disc players, and HDTVs among US households. Includes unit sales and installed base of: 1) game consoles (PS3, Xbox 360, Wii, etc.) by...

• Downloads: 8

For CIO Professionals

Report:Budgets And Priorities: Global Benchmark 2012

Strategic Planning Forrsights For CIOs

CIOs are under more pressure to do more things, do them faster, and do them with less money than ever before. This has made the IT budget process increasingly stressful and often contentious, as...

• Downloads: 462
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For Marketing Leadership Professionals

Report:Forrester Research Search Engine Marketing Forecast, 2013 To 2018 (Western Europe)

ForecastView Spreadsheet

Spending on paid search and search engine optimization (SEO) for each of the 17 Western European countries. Segments paid search spending by 11 different verticals. Includes historical...

• Downloads: 1

For Customer Experience Professionals

Report:The Customer Experience Index, 2013

Benchmarks: The Customer Experience Management Playbook

How good is the customer experience at your company — as rated by your own recent customers? This report answers that question by providing benchmarks of the quality of customer experience for...

• Downloads: 1416
• Comments: 7
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For Marketing Leadership Professionals

Report:Extend Your Marketing Into Games

See Through The Myths, And Tap Games As A Medium For Marketing

Are you looking to deliver interactive, integrated marketing messages and advertising to reach an attractive, broad base of users in a medium where emotional response is predictable and guaranteed?...

• Downloads: 179
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For Marketing Leadership Professionals

Report:Digital Disruption Rattles The TV Ad Market

New Consumer Viewing Behaviors Force The Industry Into A New Future

Since its invention, TV has beaten back many challenges to retain its place as the king of the media plan. That won't change anytime soon, but the way advertisers plan and buy their campaigns will....

• Downloads: 250

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, US

North American Consumer Technographics®

This report is a graphical analysis of Forrester's North American Technographics® Online Benchmark Survey (Part 1), Q2 2012 (US, Canada). It provides a generational overview of US consumers'...

• Downloads: 328
• Comments: 3

For Security & Risk Professionals

Report:Five Steps To Build An Effective Threat Intelligence Capability

Tools And Technology: The Security Architecture And Operations Playbook

Against today's mutating threat landscape and sophisticated cybercriminals, security and risk (S&R) professionals are outgunned and outmatched. The traditional strategy of waiting for an alert and...

• Downloads: 555
• Comments: 2
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For CMO Professionals

Report:How To Build Your Brand With Generation Z

Generation Z, the generation born after the Millennials, are true digital natives who have grown up in the age of technology. The only world they know is a digital one — where they can connect...

• Downloads: 312
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For eBusiness & Channel Strategy Professionals

Report:Forrester Research Online Retail Forecast, 2012 To 2017 (US)

ForecastView Spreadsheet

Online retail spending by 30 retail categories such as PCs, apparel, housewares, consumer electronics, and baby products. Includes metrics, by category, such as online buyers, average spending per...

• Downloads: 14

For CIO Professionals

Report:US Tech Market Outlook For 2013 And 2014: Better Times Ahead

We Forecast 6% ICT Spending Growth For Both Years

US CIOs remain torn between their need to invest in new mobile, cloud, and smart technologies and their fear of encountering economic doldrums (or worse). Over the past two and a half years, these...

• Downloads: 322

For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, Europe

European Consumer Technographics®

This report is a graphical analysis of Forrester's European Technographics Online Benchmark Survey, Q3 2012. It provides an overview of European consumers' Internet and consumer technology behaviors....

• Downloads: 50

For Customer Experience Professionals

Report:The Business Impact Of Customer Experience, 2013

Business Case: The Experience-Driven Organization Playbook

Years of Forrester data confirm the strong relationship between the quality of a firm's customer experience (CX) and loyalty. We built three simple models to estimate the impact customer experience...

• Downloads: 205
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For Marketing Leadership Professionals

Report:Forrester Research Mobile Advertising Forecast, 2013 To 2018 (US)

ForecastView Spreadsheet

Spending by companies on mobile and tablet marketing segmented by display, search, and social. Includes data on mobile Internet users and spending by company size as well as mobile video...

• Downloads: 3

For Marketing Leadership Professionals

Report:The Best And Worst Of Paid Search In 2012

Benchmarks: The Search Marketing Playbook

Forrester applied an adjusted version of its search marketing review methodology to 300 paid search ads from the retail, travel, consumer packaged goods (CPG), media and entertainment, financial...

• Downloads: 1133

For Application Development & Delivery Professionals

Report:SharePoint Adoption Faces Three Barriers: Mobile, Social, And Cloud

These data charts contain the full results of Forrester's August 2012 Global SharePoint Usage Online Survey. The results indicate that weak mobile access and social computing features combined with...

• Downloads: 191

For Marketing Leadership Professionals

Report:Gamification: "Level Up" Your Strategic Approach

Over the past year, marketers have made the shift from learning about the meaning of gamification to incorporating it into their strategies. But so far, the results have been mixed, as the...

• Downloads: 144

For CIO Professionals

Report:The Forrester Wave™: Video Platforms For The Enterprise, Q1 2013

Kaltura, Qumu, And Polycom Lead The Video Publishing Platform Pack

Enterprises looking to deliver video communications to employees continue to use solutions for webcasting and YouTube-like video portals. In Forrester's 23-criteria evaluation of enterprise video...

• Downloads: 305
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For Marketing Leadership Professionals

Report:The State Of Consumers And Technology: Benchmark 2012, China

Asia Pacific Consumer Technographics®

This report provides an overview of metropolitan Chinese online consumers' behaviors and technology attitudes. In general, metropolitan Chinese consumers are enthusiastic mobile owners and social...

• Downloads: 28