For Marketing Leadership Professionals
Case Study: USAA Leverages A New Model And Processes To Drive Marketing Decisions
USAA, a large financial services firm, has successfully leveraged marketing mix optimization to uncover the strategic drivers of the business. The insights helped USAA recalibrate marketing and media...
- Downloads: 112
For Customer Insights Professionals
B2B Customer Insights Professionals Must Focus On Consumer Indicators To Drive Business Success
Business-to-business (B2B) organizations struggle to provide a holistic measurement framework. B2B customer insights (CI) professionals must constantly deal with siloed, incomplete measurement of...
- Downloads: 165