Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).


Education

Derek completed the Early Growth Program at London Business School.

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5 results in Reports

  • Past 6 months
  • Tina Moffett
  • For Customer Insights Professionals

    Report:Culture, Data, And Technology Are Key Ingredients For Measurement Success

    Strategic Plan: The Cross-Channel Attribution Playbook

    A key piece in cross-channel attribution is developing a strategy that outlines where the organization needs to progress to achieve attribution nirvana. To be successful at cross-channel attribution,...

    • Downloads: 167
    • Rating:
  • For Customer Insights Professionals

    Report:Are You Ready For Cross-Channel Attribution?

    Assessment: The Cross-Channel Attribution Playbook

    Cross-channel attribution is a complex, advanced measurement approach, allowing marketers to uncover the true impact of their marketing campaigns across channels. To get it right, organizations must...

    • Downloads: 322
  • For Customer Insights Professionals

    Report:Determine The Best Attribution Provider Based On Long-Term Measurement Needs

    Tools And Technology: The Cross-Channel Attribution Playbook

    Customer intelligence (CI) professionals increasingly look to attribution experts for guidance and tools to help calculate true channel and customer purchase path. While there is a broad array of...

    • Downloads: 101
  • For Interactive Marketing Professionals

    Report:The Forrester Wave™: Marketing Mix Modeling, Q2 2013

    The Nine Providers That Matter Most And How They Stack Up

    Since Forrester published its first Wave™ evaluation on marketing mix modeling in 2011, the market has undergone significant growth and evolution as marketers demand more in-depth, real-time,...

    • Downloads: 106
  • For Customer Insights Professionals

    Report:Rethink Existing Approaches To Embed Cross-Channel Attribution

    Processes: The Cross-Channel Attribution Playbook

    Establishing a cross-channel attribution measurement framework requires a tremendous amount of due diligence, planning, and process across the organization. In this report of the cross-channel...

    • Downloads: 194
    • Rating:
 
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