For Marketing Leadership Professionals
Senior Decision-Makers Are Heavy Users Of Social Media
B2B marketers like yourself must target their marketing strategies — including their approach to social — to their target audiences. When you target senior decision-makers with titles...
- Downloads: 338
For Sales Enablement Professionals
Information Workers Are A New Buying Center For Enterprise Technology
Forrester proposed changing the term IT to BT several years ago to reflect the fact that information technology was now so pervasive to businesses that decision-making around the necessary...
- Downloads: 206