Forrester Research : Analyst

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Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Find Derek on:
Blog: Enterprise Architecture Blog

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

Research Coverage:

Business Process Modeling, Business Transformation, Case Management, Complex Event Processing, Customer Relationship Management (CRM), Digital Business Architecture, Enterprise Architecture Practices, Packaged Applications, Program & Project Management, Staff Development, Training & Succession Management, Strategy, Planning & Governance of IT, Workflow

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16 results in Reports

Nate Elliott
Customer Experience Management

For Marketing Leadership Professionals
Report:The Global Social Imperative
Targeting Your Social Media Marketing Programs By Country And Language
Nate ElliottMarch 14, 2011
The groundswell has gone global: The majority of users on sites like Facebook and Twitter now come from outside the US, and if your social media content reaches the wrong audience, you risk...
- Downloads: 696
- Rating:
For Marketing Leadership Professionals
Report:European Social Technographics® 2010
The Rise Of The Joiners And The Conversationalists
Nate ElliottSeptember 28, 2010
Social media adoption in Europe continues to grow: 68% of online Europeans now use social technologies each month, up from 61% in 2009. Not only has the use of social networks grown significantly in...
- Downloads: 888
For Marketing Leadership Professionals
Report:Defeating Social Clutter
Strategies For Connecting With Increasingly Overwhelmed Audiences
Nate ElliottOctober 04, 2010
As consumers' use of social media matures, a new challenge faces marketers: connecting with their target audiences in increasingly cluttered social platforms. Many interactive marketers are falling...
- Downloads: 743
For Marketing Leadership Professionals
Report:Social Media Marketing For Financial Services
How To Navigate The Regulatory Minefield And Build Effective Social Media Programs
Nate ElliottSeptember 07, 2010
Financial services firms are beginning to adopt social technologies: In fact, we found that 79% of companies in the industry have some social media presence. But, held back by regulatory concerns and...
- Downloads: 1873
For Marketing Leadership Professionals
Report:Viral Video Creative That Works
The 2010 Viral Video WebTrack And Consumer Survey
Nate ElliottAugust 09, 2010
More people are watching online video than ever before, and most share their favorite videos with their friends — but that doesn't mean creating a successful viral video is getting any easier....
- Downloads: 576
For Marketing Leadership Professionals
Report:Social Media Marketing In China
How And Where To Tap Into China's Hypersocial Online Population
Nate ElliottJuly 10, 2012
Chinese online adults are among the most socially active we survey anywhere in the world — so if you're aiming to reach Chinese audiences you'd be wise to invest in social media. But this...
- Downloads: 328
- Rating:
For Marketing Leadership Professionals
Report:It's Time To Integrate Facebook Into Your Marketing Site
Using Facebook Login To Your Advantage
Nate ElliottMay 11, 2012
This report, originally written for eBusiness and channel strategy professionals, contains important insight and recommendations for interactive marketing professionals as well. Since the...
- Downloads: 372
- Rating:
For Marketing Leadership Professionals
Report:Using Social Media To Create Mass Reach
The 2010 European Peer Influence Analysis Report
Nate ElliottDecember 08, 2010
While most marketers struggle to generate reach through their social media marketing programs, a handful have unlocked the secret to finding large audiences: Mass Influencers. Our Peer Influence...
- Downloads: 984
For Marketing Leadership Professionals
Report:Win The Social Marketing Measurement Game
Performance Management: The Social Marketing Playbook
Nate ElliottNovember 21, 2012
You've no doubt heard the question: "How do we know that social marketing drives sales?" But just as not all TV spots or billboards are intended to drive direct response, not every social marketing...
- Downloads: 53
For Marketing Leadership Professionals
Report:Global Social Media Adoption
Landscape: The Social Marketing Playbook
Nate Elliott, Gina SverdlovJune 27, 2012
Social media has gone global: The large majority of online adults in North America, Europe, metro Asia, and Latin America use social media regularly. For marketers, the question is no longer whether...
- Downloads: 999
- Rating:
For Marketing Leadership Professionals
Report:Tap Into Social Media's Unexpected Global Hotspots
Global Social Media Adoption In 2011 And What Interactive Marketers Should Do About It
Nate ElliottJanuary 06, 2012
It's no secret that the groundswell has gone global: Internet users all over the planet have embraced social media. But there are strong differences from country to country in how people use social...
- Downloads: 284
- Comments: 1
- Rating:
For Marketing Leadership Professionals
Report:The Right Way To Globalize Your Interactive Marketing Programs
Provide Each Local Team With The Right Mix Of Assets And Support
Nate ElliottDecember 02, 2011
There are lots of reasons multinational companies' global and local interactive marketing teams are rarely on the same page: Global teams prefer uniform programs and technologies, local teams fear a...
- Downloads: 331
For Marketing Leadership Professionals
Report:Global Social Media Adoption In 2011
A Review Of Forrester's Social Technographics® Data From Around The World
Nate Elliott, Gina SverdlovJanuary 04, 2012
Social media has gone global: The majority of online adults in North America, Europe, metropolitan Asia, and Latin America use social media regularly. But usage patterns vary widely by country and...
- Downloads: 757
- Rating:
For Marketing Leadership Professionals
Report:How To Exploit The Database Of Affinity
And Why Google, Not Facebook, Will Dominate Affinity Marketing
Nate ElliottApril 15, 2013
Every day, huge numbers of people tell us what they like by voting for things, talking about things, reviewing things, and engaging in other online social interactions. All these behaviors add up to...
- Downloads: 160
- Rating:
For Marketing Leadership Professionals
Report:Objectives Are The Key To Social Strategy
Strategic Plan: The Social Marketing Playbook
Josh Bernoff, Nate ElliottJune 19, 2012
We're several years into the social marketing boom, but still many executives are going about social strategy backward: picking technologies like Facebook or Twitter first instead of focusing on what...
- Downloads: 3661
- Comments: 1
- Rating:
For Marketing Leadership Professionals
Report:It's Time To Make Facebook Marketing Work
Best Practices: The Social Marketing Playbook
Nate ElliottJune 26, 2012
After years of aimlessly chasing fans, it's time marketers start driving real business results from Facebook. This requires building a Facebook page that has a clear focus and offers value to...
- Downloads: 1986

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Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Research Coverage:

Refine your results

Date Range

Methodology

Topics

Industry

Region

Vendor

For Marketing Leadership Professionals

Report:The Global Social Imperative

For Marketing Leadership Professionals

Report:European Social Technographics® 2010

For Marketing Leadership Professionals

Report:Defeating Social Clutter

For Marketing Leadership Professionals

Report:Social Media Marketing For Financial Services

For Marketing Leadership Professionals

Report:Viral Video Creative That Works

For Marketing Leadership Professionals

Report:Social Media Marketing In China

For Marketing Leadership Professionals

Report:It's Time To Integrate Facebook Into Your Marketing Site

For Marketing Leadership Professionals

Report:Using Social Media To Create Mass Reach

For Marketing Leadership Professionals

Report:Win The Social Marketing Measurement Game

For Marketing Leadership Professionals

Report:Global Social Media Adoption

For Marketing Leadership Professionals

Report:Tap Into Social Media's Unexpected Global Hotspots

For Marketing Leadership Professionals

Report:The Right Way To Globalize Your Interactive Marketing Programs

For Marketing Leadership Professionals

Report:Global Social Media Adoption In 2011

For Marketing Leadership Professionals

Report:How To Exploit The Database Of Affinity

For Marketing Leadership Professionals

Report:Objectives Are The Key To Social Strategy

For Marketing Leadership Professionals

Report:It's Time To Make Facebook Marketing Work

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