Forrester

For Sales Enablement Professionals

Client Inquiry:What Are Best Practices In Developing A Partnership Tool Kit?

What are best practices in developing a partnership tool kit?

For Application Development & Delivery Professionals

Client Inquiry:What Are Best Practices For Scorecard Development?

We are trying to develop a comprehensive executive-level scorecard for our administration area or operations/service areas, not IT. We are looking for best practices to help us develop the format or...

For Security & Risk Professionals

Client Inquiry:How Should We Determine Appropriate Application Security?

Which apps require more security versus less security?

For Customer Insights Professionals

Client Inquiry:Providing Guidelines On The Competitive Intelligence Process

Can Forrester give some guidelines on the process of competitive intelligence?

Discussion:What “Greenfields” Are You Planning? And Are They Worth It?

I’m at my desk preparing for the Forrester Infrastructure & Operations Forums in Las Vegas (May 24-25) and Paris (June 19-20). I'm hoping to collect a few more real-life examples of “Greenfield”...

For Customer Insights Professionals

Blog:Find Your Insights Silver Lining With The Customer Analytics Playbook

  The deluge of customer data shows no signs of abating. The perpetually-connected customer leaves data footprints in every interaction with a brand. This presents tremendous opportunities for...

For Security & Risk Professionals

Client Inquiry:Should We Use OAuth For A Single Security Domain?

My organization is just beginning to externally expose services for our first native mobile application. We currently have a single sign-on (SSO) security infrastructure for our web applications....

For Customer Experience Professionals

Blog:Want To Win A Voice Of The Customer Award? Prove Business Impact

Over the past few weeks, I’ve been part of a group that picked the winners of Forrester’s Voice Of The Customer Awards for 2011. I can’t yet tell you the names of the three winners...

For Customer Insights Professionals

Client Inquiry:What Are Some Best Practices For Running An Online Research Community?

Could you share some best practices for managing a community?

For Customer Experience Professionals

Blog:It’s Time To Develop Your Digital Customer Experience Strategy

Today’s digital landscape is complex. As companies use digital interfaces to engage with customers and foster long-term relationships, customer interactions are spanning an increasing array of...

Discussion:Source Your Network Architecture From A Strategic Partner

For Marketing Leadership Professionals

Blog:Facebook Still Doesn't Get Marketing

On its first quarterly earnings call, Facebook left it to Sheryl Sandberg to talk about how the company makes most of its money: marketing. And I was encouraged by how much she discussed the topic...

For Customer Experience Professionals

Blog:Stop Watching The Stock Ticker And Start Improving Customer Experience

As an avid personal investor I’m often appalled by cable shows that report on the markets as if they were non-stop sporting events. Seriously, how many people care how the NASDAQ or the Dow are...

For Security & Risk Professionals

Client Inquiry:What Is Forrester's Perspective On Voice-As-PIN And Retinal Security?

Do you have any thoughts on using voice-as-PIN and retinal security, from a security perspective as well as an end user customer-experience perspective?

For Infrastructure & Operations Professionals

Blog:Market Shares And Forecasts – Who Cares?

A recent RFP for consulting services regarding strategic platforms for SAP from a major European company which included, among other things, a request for historical and forecast data for all the...

For Customer Experience Professionals

Client Inquiry:Can You Please Direct Me To Some Reports On Healthcare Institutes Of Quality/Excellence?

Could you direct me to any reports on healthcare institutes of quality/excellence and sites of service for procedures that will allow members to experience a lower cost through steerage to particular...

For Customer Experience Professionals

Blog:To Survive In The Post-PC World, Device Manufacturers Need To Get Tough

While Google and Microsoft downplay the significance of their Nexus 7 and Surface tablets, the message to their device manufacturers is abundantly clear: If you’re not building devices that...

For Customer Experience Professionals

Blog:Users Can't Always Tell You What Their Real Goals Are, But The Right Kind Of Research Can

Lately it’s become en vogue to talk about how to “surprise and delight” your customers. And why not? If companies are competing on experience, they need to find ways to impress and...

For Marketing Leadership Professionals

Blog:Show Off Your Innovation, Creativity, and Brilliance. Enter the 2011 Groundswell Awards!

The 2011 Forrester Groundswell Awards is in full swing and the deadline for entries is August 3. This is right around the corner, so I am posting a "shout out" to all of you fellow B2B tech marketers...

Discussion:Market Overview: SaaS IT Service Management Tools

Discussion:What's in your marketing budget? Take our survey to find out what other marketers are doing.

Budget season is upon us. With a rapidly changing media landscape, many marketers are re-evaluating how they allocate their marketing dollars. What's on your mind as you plan your budget for 2012? ...

For Enterprise Architecture Professionals

Client Inquiry:How Should We Deal With Senior Executives Who Will Not Follow Processes?

I would like some ideas on how to deal with senior executives not following processes that have been laid out and documented; they sign off on processes but then do not follow them themselves.

Discussion:Exploring The Social Technographics

Discussion:Market Overview: Smart Grid IT Vendors

For Security & Risk Professionals

Blog:Developing A Formal Risk Management Program

Of all the client inquiries and advisories we get related to risk management, one of the most frequent topics of discussion continues to be the role of risk management. Who should be involved? How?...