Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of, he helped merge the organization with the Object Management Group (OMG).


Derek completed the Early Growth Program at London Business School.

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108 results in Reports

  • Marketing Automation
  • For Customer Insights Professionals

    Report:How To Identify Online Marketing Suite Requirements

    Assess Your Current State To Inform The Online Marketing Suite Road Map

    The online marketing suite is a well-regarded framework for coordinating interactive marketing, but it consistently proves difficult to implement. Customer Intelligence (CI) professionals struggle to...

    • Downloads: 377
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Lead-To-Revenue Management Platform Vendors, Q1 2014

    Due Diligence Required: These Vendors Are Great At Marketing

    In Forrester's 75-criteria evaluation of lead-to-revenue management (L2RM) platform vendors, we identified the nine most significant solution providers in the category — Act-On, Adobe,...

    • Downloads: 391
    • Rating:
  • For Customer Insights Professionals

    Report:Tackle Behavioral Targeting To Modernize Customer Interactions

    Benchmarks: The Cross-Channel Campaign Management Playbook

    For the recent Forrester Wave™ evaluation of cross-channel campaign management (CCCM), we surveyed 130 customers about their vendors. We found that users were generally satisfied with the...

    • Downloads: 809
    • Rating:
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Web Analytics, Q4 2011

    Adobe, comScore, IBM, And Webtrends Lead A Market In Transition

    In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...

    • Downloads: 2180
  • For Customer Insights Professionals

    Report:Marketing Tactics To Drive Your Lead-To-Revenue Strategy

    Strategy Toolkit: The Lead-To-Revenue Playbook

    This toolkit is a companion to "Develop Your Revenue Growth And Acceleration Strategy," the strategic plan report of the lead-to-revenue (L2R) playbook. In that report we introduced a strategic...

    • Downloads: 249
    • Rating:
  • For Marketing Leadership Professionals

    Report:The Four Social Marketing Tools You Need

    Tools And Technology: The Social Marketing Playbook

    Marketers spend billions of dollars on social media every year, and they're increasingly turning to technology vendors to support their social programs. But for many marketers, the social technology...

    • Downloads: 1549
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: IBM Acquires Silverpop

    Aims To Boost Behavioral Marketing Capabilities In Its Enterprise Marketing Management Suite

    On April 10, 2014, IBM announced its intent to acquire Silverpop, a software-as-a-service (SaaS) marketing automation and email service provider. With this acquisition, IBM fills in some significant...

    • Downloads: 33
  • For Customer Insights Professionals

    Report:The Online Marketing Suite Evolves

    In the age of the customer, the requirements for the online marketing suite have evolved and become even more acute. Customer expectations are greater than ever, and business demands more marketing...

    • Downloads: 460
    • Rating:
  • For Customer Insights Professionals

    Report:Model The ROI Of Cross-Channel Campaign Management

    Business Case: The Cross-Channel Campaign Management Playbook

    Enterprise marketing technologies promise to better engage customers, improve marketing performance, and boost efficiency. This report, part of Forrester's marketing technology playbook, helps...

    • Downloads: 475
    • Rating:
  • For CMO Professionals

    Report:Case Study: Two Approaches To Align Marketing With IT

    The rapid adoption of new digital technologies by consumers is pushing marketing and IT closer together. Two companies that Forrester spoke with took very different approaches to the challenge of how...

    • Downloads: 444
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 158
  • For CIO Professionals

    Report:Emerging Technology Applications For Marketing

    Marketing success is increasingly dependent on using technology to understand and communicate with customers. IT must develop a thorough understanding of marketing technology and the potential for...

    • Downloads: 959
    • Rating:
  • For Marketing Leadership Professionals

    Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

    Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

    The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

    • Downloads: 1413
  • For Sales Enablement Professionals

    Report:Use The L2RM Platform Forrester Wave™ To Support Buyer Engagement

    The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014

    This report, originally written for customer insights professionals, includes content relevant to professionals responsible for sales enablement, especially those leading marketing for B2B companies....

    • Downloads: 89
  • For Customer Insights Professionals

    Report:CI Professionals: Plan For The Future Of Cross-Channel Marketing

    The online marketing suite supports many of the priorities that customer insights (CI) professionals hold dear: customer centricity, cost efficiency, measurement, and marketing relevance. But...

    • Downloads: 1067
    • Rating:
  • For Sales Enablement Professionals

    Report:The Emergence Of The Digital Marketing Service Provider

    Tech Marketers Have A New Buyer And Channel To Consider

    Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers...

    • Downloads: 956
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 237
    • Rating:
  • For Customer Insights Professionals

    Report:Quick Take: Marketo Jumps Onto The Email Marketing Bandwagon

    Dialog Edition Heralds New Market Dynamics, But Not A Competitive Threat

    On October 17, marketing automation vendor Marketo introduced an email automation offering called Dialog Edition into an already saturated space. Email marketers may find value in this adjacent...

    • Downloads: 111
  • For CMO Professionals

    Report:Emerging Technologies For CMOs To Watch: Q3 2012

    New Technologies Push The Boundaries Of Customer Engagement

    CMOs need to keep an eye on emerging technologies that have the potential to improve customer engagement levels. This third report in our series on emerging technologies explores tools and...

    • Downloads: 866
    • Rating:
  • For Customer Insights Professionals

    Report:Automating Your End-To-End Process

    Tools And Technology: The Lead-To-Revenue Playbook

    The lead-to-revenue management (L2RM) process calibrates marketing and sales activities around a common success factor — revenue. An optimized process yields bigger pipelines, shorter sales...

    • Downloads: 483
    • Rating:
  • For Marketing Leadership Professionals

    Report:Keep Up With Advertiser Targeting Demands

    Publishers Must Expand Ad Products To Address Advertiser DMP Adoption

    Advertisers are adopting data management platforms (DMPs) and planning for more sophisticated audience targeting tactics, including the use of first-party advertiser data. These tactics will put...

    • Downloads: 391
  • For Customer Insights Professionals

    Report:The New Physics Of Lead-To-Revenue Management

    Vision: The Lead-To-Revenue Playbook

    The need to calibrate marketing spend to revenue generation was the seminal driver of lead-to-revenue management (L2RM). But savvy B2B marketing leaders are going beyond revenue performance...

    • Downloads: 540
    • Rating:
  • For Customer Insights Professionals

    Report:Develop Your Revenue Growth And Acceleration Strategy

    Strategic Plan: The Lead-To-Revenue Playbook

    The lead-to-revenue management (L2RM) strategic plan provides the linkage between the L2RM vision and the operational processes and tactics through which the vision will be realized. This plan...

    • Downloads: 245
    • Rating:
  • For Marketing Leadership Professionals

    Report:Craft A Maturity-Based Mobile Strategy

    Strategic Plan: The Mobile Marketing Playbook

    This report helps interactive marketers craft a strategic plan for their mobile marketing. Mobile is hot. As with most hot topics in technology, marketers may be tempted to adopt strategies that are...

    • Downloads: 533
  • For Customer Insights Professionals

    Report:The State Of MRM In 2011

    Marketing Operations Technology Is Increasingly Contextual

    Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM received significant attention in the middle...

    • Downloads: 624