Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

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111 results in Reports

  • Marketing Automation
  • For Marketing Leadership Professionals

    Report:DMPs Deliver Value To Early Adopters In A Nascent Market

    Learn From Early Movers About The Why, The How, And The What's Next

    Data management platforms (DMPs) add tremendous value to both anonymous digital data and existing customer data by providing a single, unified platform for data collection and processing....

    • Downloads: 321
  • For Customer Insights Professionals

    Report:Quick Take: Marketo Jumps Onto The Email Marketing Bandwagon

    Dialog Edition Heralds New Market Dynamics, But Not A Competitive Threat

    On October 17, marketing automation vendor Marketo introduced an email automation offering called Dialog Edition into an already saturated space. Email marketers may find value in this adjacent...

    • Downloads: 131
  • For Marketing Leadership Professionals

    Report:Boost Marketing Returns With Model-Driven Insights

    Tools And Technology: The Marketing Mix Optimization Playbook

    Marketing mix modeling is undergoing a transformation as marketers increasingly demand that vendors provide solutions that can be updated frequently, easily aggregate data streams, provide...

    • Downloads: 464
  • For Sales Enablement Professionals

    Report:The Emergence Of The Digital Marketing Service Provider

    Tech Marketers Have A New Buyer And Channel To Consider

    Businesses engaged in digital marketing will seek a new generation of service provider — one that combines technology competence with marketing strategy and digital creativity. These providers...

    • Downloads: 988
  • For CMO Professionals

    Report:The CMO And CIO Must Accelerate On Their Path To Better Collaboration

    Chief marketing officers (CMOs) need to engage their chief information officers (CIOs) to develop the most effective strategy for putting marketing technology into practice. But the two organizations...

    • Downloads: 380
  • For CMO Professionals

    Report:The CMO's Role In Technology Purchasing

    How CMOs Should Plan For Technology Investments

    It's no longer a question of whether technology plays a role in marketing; it's about what role the CMO needs to play in selecting the best solution to drive marketing and overall business success....

    • Downloads: 509
  • For Customer Insights Professionals

    Report:Brief: The Marketing Technology Buyer's Dilemma

    Maintain Customer Focus While Navigating Market Changes

    Successful marketers leverage a rich mix of integrated technologies to navigate complex customer journeys and orchestrate contextually relevant customer experiences. However, recent activities in the...

    • Downloads: 110
  • For Customer Insights Professionals

    Report:The Power Of Customer Context

    Beyond Campaigns: Build A Contextual Marketing Engine

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...

    • Downloads: 635
  • For Marketing Leadership Professionals

    Report:Build An Integrated Messaging Approach

    Road Map: The Email Marketing Playbook

    This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

    • Downloads: 535
  • For Marketing Leadership Professionals

    Report:The Future Of Digital Media Buying

    Vision: The Digital Media Buying Playbook

    Media buying technology and operations are undergoing a dramatic transformation — marketers are replacing traditional relationship-marketing tactics and opaque ad networks with programmatic...

    • Downloads: 2535
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Data Management Platforms, Q3 2013

    DMP Providers That Matter Most For Marketers And How They Stack Up

    In Forrester's 70-criteria evaluation of data management platform (DMP) vendors, we evaluated the seven most significant providers — Adobe, Aggregate Knowledge, Blue Kai, CoreAudience, Knotice,...

    • Downloads: 1278
  • For Marketing Leadership Professionals

    Report:Expanding Publishers' Monetization With Sell Side Platforms And Exchanges

    Premium publishers with direct sales teams that wish to meet marketers' growing demands to buy and execute programmatically, complete with the ability to integrate first- and third-party data, are...

    • Downloads: 78
  • For Marketing Leadership Professionals

    Report:How Software Is Eating Video Ads And, Soon, TV

    Marketers Must Prepare For The Rapid Rise Of Programmatic Buying For Online Video And TV Inventory

    Programmatic buying has swept the display advertising world and is making rapid inroads into video inventory. As this software-powered and automated approach to media buying becomes more common and...

    • Downloads: 340
  • For Marketing Leadership Professionals

    Report:Market Overview: 2011 Social Media Platforms For B2B Tech Marketing

    Despite A Dynamic Landscape And Confusing Buzzwords, B2B Tech Marketers Can Select The Platforms That Best Meet Their Needs

    The large and diverse ecosystem of social media platform technologies is undergoing rapid change. As customer needs and technologies evolve, suppliers are feverishly consolidating, integrating, and...

    • Downloads: 1429
  • For Marketing Leadership Professionals

    Report:CMOs Must Merge Marketing With IT To Win In The Digital Decade

    Assessing Your Marketing-IT Partnership Readiness To Develop A Custom Action Plan

    In the future, only companies that understand and anticipate their customers' needs and can consistently deliver unique, tailored customer experiences will be able to attract and retain loyal...

    • Downloads: 828
  • For Application Development & Delivery Professionals

    Report:Assess CRM Capabilities To Pinpoint Opportunities

    Assessment: The CRM Playbook

    This report describes the best practices assessment that underpins Forrester's solution for application development and delivery (AD&D) executives looking to implement customer relationship...

    • Downloads: 2570
  • For Customer Insights Professionals

    Report:It's Time To Bridge The Audience Data Management Divide

    How Customer Intelligence Can Unify Audience Intelligence Across Channels To Enable Advanced Advertising

    Marketers constantly seek ways to design addressable marketing programs that reduce media waste and create targeting efficiencies: Direct marketers turn to marketing databases to inform audience...

    • Downloads: 658
  • For Customer Insights Professionals

    Report:Quick Take: Marketo Acquires Insightera

    Not A Game Changer, But A Move That Raises The State Of Play

    On December 12, 2013, Marketo announced the acquisition of Insightera, a dynamic-content-based personalization platform vendor, for $20 million in stock and cash. With this acquisition, Marketo...

    • Downloads: 105
  • For Marketing Leadership Professionals

    Report:How B2B Firms Can Improve Their Email Marketing

    B2B email marketing programs still trail B2C programs in terms of their customer centricity, in part because of the complexity of business products, the poor alignment of marketing and sales, and...

    • Downloads: 621
  • For Customer Insights Professionals

    Report:Investing In Marketing's Technology Future

    How CI Can Use Technology To Drive Competitive Advantage

    Marketers require ever more technology to capture, integrate, analyze, and apply customer data to marketing programs. Forrester recommends that marketers establish an enterprisewide marketing...

    • Downloads: 738
  • For Marketing Leadership Professionals

    Report:How To Choose Partners For Social Marketing

    Tools And Technology: The Social Marketing Playbook

    This report outlines how interactive marketers can choose the right tools and partners for their social marketing programs. As an interactive marketer, you need to use new social technologies —...

    • Downloads: 1007
  • For Sales Enablement Professionals

    Report:European B2B Marketers Will Invest In Automation In 2013

    Local Vendors Continue To Innovate

    Wake up, marketing automation vendors: The European market is getting hot! Forrester's Q4 2012 US And Europe B2B Marketing Tactics And Benchmarks Online Survey shows us that the rate of investment is...

    • Downloads: 254
  • For Customer Insights Professionals

    Report:2012 Tech Marketing Planning Guidance

    With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate

    Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

    • Downloads: 827
  • For Customer Insights Professionals

    Report:Take A Startup Approach To Develop Customer Relationships

    Organization: The Cross-Channel Campaign Management Playbook

    Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

    • Downloads: 670
  • For Marketing Leadership Professionals

    Report:When And How To Run A DSP Head-To-Head Test

    Follow These Simple Rules To Set Yourself Up For Success

    Digital media buyers are hungry for tools that make buying, management, and optimization simpler. Enter demand-side platforms (DSPs). DSPs improve the complex media buying technology stack by...

    • Downloads: 377