Derek Miers

Principal Analyst serving Enterprise Architecture PROFESSIONALS

Derek serves Enterprise Architecture Professionals. He is an internationally recognized expert in business process management (BPM) and organizational transformation. He has worked in this area for more than 20 years, dealing with major brands, governmental organizations, and nongovernmental organizations (NGOs). Derek's research focuses on the methods, approaches, frameworks, tools, techniques, and technologies of business architecture; BPM; business process improvement; business transformation; and organizational change. He places special emphasis on an outcome-based, customer-focused approach.

Previous Work Experience

Derek is a well-known keynote speaker and chair of major EA conferences. As co-chair of BPMI.org, he helped merge the organization with the Object Management Group (OMG).

Education

Derek completed the Early Growth Program at London Business School.

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111 results in Reports

  • Marketing Automation
  • For Customer Insights Professionals

    Report:Lead-To-Revenue Management Benefits Realization Plan

    This toolkit is a companion to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. In that report, we introduced three techniques that...

    • Downloads: 13
  • For CIO Professionals

    Report:Debunking Two Myths About Tech Budgets

    CIOs Will Still Control Most Tech Spending, Which Will Still Be Two-Thirds MOOSE

    The CIO's job is hard enough delivering reliable, secure, and user-friendly technologies while meeting and anticipating business needs for new technologies to support strategic initiatives. But that...

    • Downloads: 283
  • For CMO Professionals

    Report:Build A Marketing Innovation Engine And Team To Power Growth

    Invest In Marketing Technology Talent To Accelerate Marketing Innovation Velocity

    Top CMOs are partnering with their CIO counterparts to integrate new technologies into their customer engagement, commercial, and brand building efforts as consumers rapidly adopt new behaviors and...

    • Downloads: 271
  • For Customer Insights Professionals

    Report:It's Time To Bridge The Audience Data Management Divide

    How Customer Intelligence Can Unify Audience Intelligence Across Channels To Enable Advanced Advertising

    Marketers constantly seek ways to design addressable marketing programs that reduce media waste and create targeting efficiencies: Direct marketers turn to marketing databases to inform audience...

    • Downloads: 652
  • For CMO Professionals

    Report:The Rise Of The Customer Life-Cycle Marketing Systems

    Tools And Technology: The Customer Life-Cycle Marketing Playbook

    Marketers need business technology that can help them create, manage, and measure increasingly complex marketing efforts. Major technology vendors have invested to help reduce this complexity for...

    • Downloads: 491
  • For Customer Insights Professionals

    Report:2012 Tech Marketing Planning Guidance

    With Proliferating Tactics And Constrained Budgets, Targeting And Focus Are A Mandate

    Tech marketers typically use last year's plan as a starting point for next year's marketing planning process, making changes to accommodate new goals and current-year budget realities. As a result,...

    • Downloads: 826
  • For Customer Insights Professionals

    Report:The State Of MRM In 2011

    Marketing Operations Technology Is Increasingly Contextual

    Marketing resource management (MRM) systems promise to enhance marketers' ability to optimize planning, budgeting, collaboration, and asset creation. MRM received significant attention in the middle...

    • Downloads: 641
  • For Marketing Leadership Professionals

    Report:The Future Of Digital Media Buying

    Vision: The Digital Media Buying Playbook

    Media buying technology and operations are undergoing a dramatic transformation — marketers are replacing traditional relationship-marketing tactics and opaque ad networks with programmatic...

    • Downloads: 2519
  • For Customer Insights Professionals

    Report:Quick Take: Marketo Acquires Insightera

    Not A Game Changer, But A Move That Raises The State Of Play

    On December 12, 2013, Marketo announced the acquisition of Insightera, a dynamic-content-based personalization platform vendor, for $20 million in stock and cash. With this acquisition, Marketo...

    • Downloads: 105
  • For Marketing Leadership Professionals

    Report:Measurement Is A Digital Media Buyer's Best Friend

    Performance Management: The Digital Media Buying Playbook

    Every digital marketer knows that measurement is important, but levels of sophistication run the gamut from basic click-based measurement of one or two channels to seamless cross-channel measurement...

    • Downloads: 505
  • For Sales Enablement Professionals

    Report:Use The L2RM Platform Forrester Wave™ To Support Buyer Engagement

    The Forrester Wave: Lead-To-Revenue Management Platform Vendors, Q1 2014

    This report, originally written for customer insights professionals, includes content relevant to professionals responsible for sales enablement, especially those leading marketing for B2B companies....

    • Downloads: 183
  • For Marketing Leadership Professionals

    Report:The Forrester Wave™: Demand-Side Platforms, Q4 2011

    MediaMath, Turn, and DataXu Vie For Top Honors

    In Forrester's 48-criteria evaluation of demand-side platform (DSP) vendors, we found that MediaMath, Turn, and DataXu led the pack because of the breadth of their media access, the depth and acumen...

    • Downloads: 1260
  • For Marketing Leadership Professionals

    Report:Build An Integrated Messaging Approach

    Road Map: The Email Marketing Playbook

    This report provides a road map for interactive marketers responsible for email marketing. It will help you unify your customer view, organize your teams by customer instead of by channel, and...

    • Downloads: 534
  • For Customer Insights Professionals

    Report:The Power Of Customer Context

    Beyond Campaigns: Build A Contextual Marketing Engine

    Campaigns are far less effective at winning and retaining customers than they once were. To achieve sustainable competitive advantage now, you must deliver self-perpetuating cycles of real-time,...

    • Downloads: 585
  • For Customer Insights Professionals

    Report:The Forrester Wave™: Web Analytics, Q4 2011

    Adobe, comScore, IBM, And Webtrends Lead A Market In Transition

    In Forrester's 80-criteria evaluation of web analytics vendors, we found that Adobe, comScore, IBM, and Webtrends are Leaders because of their consistent product strength combined with compelling...

    • Downloads: 2199
  • For Customer Insights Professionals

    Report:Lead-To-Revenue Management Planning And Governance Assessment Tool

    This assessment tool scores lead-to-revenue management and governance initiatives in six categories: scoring approach, vision, strategy and governance, planning, organization, and use of technology.

    • Downloads: 38
  • For Customer Insights Professionals

    Report:Take A Startup Approach To Develop Customer Relationships

    Organization: The Cross-Channel Campaign Management Playbook

    Customers, empowered by always connected digital devices, can engage with brands at any time, from any place, and at any point within the customer life cycle. To respond with relevance in real time,...

    • Downloads: 662
  • For CMO Professionals

    Report:Emerging Technologies CMOs Should Watch: Q3 2011

    Four Technologies For Engaging Customers With Content

    CMOs need to keep an eye on emerging technologies that have the potential to drive improvements in customer engagement. This second in a series of reports on emerging technologies explores tools and...

    • Downloads: 824
  • For Sourcing & Vendor Management Professionals

    Report:TechRadar™: Software-As-A-Service, Q1 2014

    Vendors Have More And Better SaaS Options Than Ever — Are You Prepared?

    Nearly 15 years after the appearance of software-as-a-service (SaaS) startups such as salesforce.com, NetSuite, and Google, software-as-a-service is nearing its tipping point. SaaS adoption is poised...

    • Downloads: 850
  • For Customer Insights Professionals

    Report:Results Chain Modeling For L2RM Benefits Realization

    This toolkit is a companion to "Plan, Don't Hope, For Lead-To-Revenue Benefits," the performance management report of the lead-to-revenue playbook. In that report, we introduced three techniques that...

    • Downloads: 10
  • For CIO Professionals

    Report:Technology Management In The Age Of The Customer

    Only Customer-Obsessed Enterprises Can Survive Disruption

    Empowered customers are disrupting every industry — and CIOs need to understand how technology management must adapt in this rapidly evolving world. This report outlines how the age of the...

    • Downloads: 1109
  • For Customer Insights Professionals

    Report:Plan Customer-Centric Campaign Management Requirements

    Assessment: The Cross-Channel Campaign Management Playbook

    This report outlines the capabilities assessment of Forrester's solution for customer intelligence (CI) professionals working on marketing technology. Transforming marketing programs into...

    • Downloads: 451
  • For Application Development & Delivery Professionals

    Report:Solutions Converge To Support Multichannel Customer Interactions

    The Emergence Of Customer Experience Management Solutions

    Business process pros can play a pivotal role in helping their organizations define a multichannel customer experience strategy, align processes, and select the right technologies to deliver results....

    • Downloads: 1046
  • For Marketing Leadership Professionals

    Report:Making Sense Of The Digital Media Buying Platform Landscape

    The days of the fun — but not very efficient — three-martini lunch are waning. A new breed of technology-centric tools and processes, such as those found in demand-side platforms (DSPs),...

    • Downloads: 647
  • For Sourcing & Vendor Management Professionals

    Report:A New Path For IT SVM: Bridge The Marketing-Technology Sourcing Gap

    Your company's core relationship with its customers is being transformed by technology. In the "age of the customer," organizations that harness digital technologies to understand and engage with...

    • Downloads: 148