For CMO Professionals
Customer Advocacy 2011: How Customers Rate US Banks, Investment Firms, And Insurers
Marketing leaders at top-ranked financial services firms have found the secret to loyal customers. Forrester calls it customer advocacy: customers' perception that a firm does what's best for them,...
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For eBusiness & Channel Strategy Professionals
Two years after a near collapse of the financial system, consumer trust in many US financial institutions has returned. But some firms rank much higher than others in our customer advocacy ratings....
- Downloads: 839