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For Marketing Leadership Professionals

Designing A Mobile Empowered Product Strategy – A Social Computing Report

An Empowered Report: Applying The IDEA Framework To Smartphone Users

September 07, 2010

By J. P. Gownder with Josh Bernoff, Julie A. Ask, Charles S. Golvin, Abe Garon, Annie E. Corbett

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Why Read This Report

Product strategists developing mobile offerings should take inspiration from Forrester's new book Empowered. When designing a mobile product strategy, they should employ a mobile version of the IDEA framework: Identify Mobile Mass Influencers, deliver customer support on the go, empower consumers with mobile information and experiences, and amplify fans by creating a mobile army of creators. This framework will allow product strategists to focus on hyper-engaged, super-influential customers with smartphones. The resulting mobile empowered product offering should take advantage of advanced features of smartphones, like location awareness, built-in cameras, and connectivity. Product strategists will find new ways to energize their very best customers and differentiate their products by employing a mobile empowered product strategy.
Tags: Brand & Product Web Sites, Consumer Mobile Activities, Consumer Mobile Adoption, Consumer Mobile Devices, Customer Experience Management, Customer Relationship Management (CRM), Customer Service & Support, eCommerce, Go-To-Market Strategies, Mobile Channel for Consumers, Product & Solutions Strategies, Social Computing, Technology Product Strategies, User-Generated Content, Web 2.0
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TABLE OF CONTENTS

  • Craft A Mobile Empowered Strategy Around Influential Customers
  • Weave Convenience Into Mobile Empowered Products
  • Step 1: Identify Mobile Mass Influencers
  • Step 2: Deliver Customer Support On The Go
  • Step 3: Empower Consumers With Mobile Information And Experiences
  • Step 4: Amplify Your Fans By Turning Them Into A Mobile Army Of Creators

  • RECOMMENDATIONS

    Energize Your Best Customers Via The IDEA Framework
  • Related Research Documents

TOOLS & TEMPLATES

  • Best Practice Assessments:

    Mobilizing The Empowered IDEA Framework

  • Models & Calculators:

    Mobile Mass Influencers Express Their Opinions Via SMS

  • Models & Calculators:

    Mobile Mass Influencers Engage Deeply With Mobile Applications

 
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