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Description
Description
Our research shows that secure site users are extremely valuable; compared with offline customers, they carry higher balances, are more likely to purchase additional products, and remain with their bank for a longer period of time. In order to determine who serves these secure site users well and what other banks can learn from them, Forrester is in the process of evaluating the secured, online banking sites of major European banks using our Competitive Site Assessment (CSA) methodology. The analysis focuses on the secure online banking and bill pay areas of the Web sites and covers criteria across six categories: Web site navigation, Web site presentation, Web site integration, trust, transaction functionality and content, and service functionality and content.
Agenda
- Which European banks stand out in servicing their customers through the secured site?
- What are their best practices? What can other banks learn from these leading firms?
- What are the do's and don'ts in designing online banking sites? How can you fix commonly made mistakes?
Related Research
Canadian Bank Secure Web Site Rankings
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