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For eBusiness & Channel Strategy Professionals

Destination Marketing Web Sites Attract Tech-Savvy Leisure Travelers

Profiling The Demographics And Travel Behavior Of DMO/CVB Site Users

February 26, 2008

By Sarah Rotman Epps with Henry H. Harteveldt, Kate van Geldern

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Why Read This Report

More than 19 million US leisure travelers research trips using the Web site of a destination marketing organization (DMO) or convention and visitors bureau (CVB). These travelers are relatively young, tech-savvy, and entertainment-motivated. To successfully promote their brands online to this sophisticated audience, DMOs and CVBs need to provide more relevant, engaging Web site experiences. They can start by improving travelers' ability to accomplish basic goals like finding activities and hotels, exploiting the visual nature of the Web with video and rich Internet applications, and incorporating the voice of local communities to provide insight to prospective visitors.
Tags: B2C eCommerce, Customer Experience Management, Direct Marketing, eCommerce, eCommerce Adoption, Leisure Travel, Online Shopping, Online Travel Booking, Travel, Travel Technologies
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TABLE OF CONTENTS

  • More Than 19 Million Travelers Research Trips On DMO And CVB Web Sites

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    Make Your Destination Site Relevant For The Tech-Savvy Online Traveler
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