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For Marketing Leadership Professionals

Develop Content Capabilities Now

How To Reach European Consumers In New Ad-Free Media

October 31, 2012

By Darika Ahrens with David Truog, Michael O'Grady, James McDavid

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Why Read This Report

Marketers' traditional advertising tactics face a new disruption: paid content. Why? Because the number of consumers buying online content in Western European countries will continue to swell over the next five years, and the services they're buying from are pushing ad-free content models. As a result, the opportunities for you to reach consumers are splintering. Digital marketers must respond by developing content capabilities: Own content properties, establish sponsorships, and craft content marketing strategies.
Tags: Brand & Product Web Sites, Digital Content, Gaming, Interactive Marketing Strategy and Process, Marketing & Strategy, Media & Entertainment, News
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TABLE OF CONTENTS

  • Paid Content Audiences Grow In Western Europe
  • The Result: Fewer Chances To Reach Consumers With Pure Ads
  • Brands Must Develop Content Capabilities To Gain Presence

  • RECOMMENDATIONS

    Assess Your Content Capabilities
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