Why Read This
The volume and complexity of digital interactions with customers cause analytics challenges for marketers. The conventional web analytics approach cannot keep up with the explosion of channels, devices, and speed of today's digital world. Digital intelligence is the new analytics standard — based on a complete view of customer interactions and delivered at the speed of the customer — that helps close the gap between analysis and action and enhance marketing effectiveness and customer experiences. Forrester's digital intelligence playbook sets the groundwork for the strategy, the technologies, and the best practices for customer intelligence (CI) professionals charged with building a digital analytics practice.