For Customer Insights Professionals

Optimize Customer Experiences With Digital Intelligence

    WHY READ THIS PLAYBOOK

    The simple analysis of aggregated online customer interactions with websites is not enough for firms to truly understand and optimize customer experiences in the age of the customer. Digital intelligence offers an expanded swath of data, analytics, and optimization approaches that brings a more complete understanding of digital customer experiences. This understanding provides a platform for enhancing engagements at the speed of the customer. Forrester's digital intelligence playbook sets the groundwork for the strategy, technologies, and best practices for customer insights (CI) professionals charged with building a digital analytics practice. This is an update to the October 2012 "Digital Intelligence Transforms Analytics Into Action" report emphasizing the broad analytics remit of digital intelligence.

    Why Read This Report

    You can read this complimentary report by registering with Forrester.

    Become A Client

    Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

    Already A Client?
    Log in to read this document.