Why Read This
Interactive display marketing investment will grow at a compound annual rate of 17% in the United States between 2012 and 2017, while Europe's will grow slightly more slowly. Double-digit growth across both sides of the Atlantic is due to several factors, including the rise of programmatic buying technologies and new rich media and video options. Increased investment will create changes to the market for media buyers, such as increased CPM rates and heavier competition for key audience segments and inventory. Use this report in the digital media buying playbook to evaluate the expected growth and investment in digital media in the near term.