FOR Marketing Leadership PROFESSIONALS

The Digital Media Buying Playbook


Create An Audience-Obsessed Digital Media Buying Practice




Digital media buying is undergoing seismic change. Where there were once legions of junior staff managing relationship-based buys, there are now sophisticated real-time technologies. Participants across all parts of the value chain are affected, from media buyers and agencies to vendors and publishers. The digital media buying playbook helps marketers and media buyers understand the fundamental shifts that are occurring and gives the reader a strategic road map and best practices for becoming an ...

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PLAYBOOK RESEARCH

Overview: Create An Audience-Obsessed Digital Media Buying Practice
Vision: The Future Of Digital Media Buying
Landscape: Digital Media Buying Forecast, 2012 To 2017
Assessment: The Digital Media Buying Maturity Framework
Strategic Plan: Building A Better Digital Media Strategy
Road Map: Maximize Media ROI With A Customer-Centric Approach
Organization: Build An Empowered Media Buying Team
Processes: Best Practices For Display Marketing
Tools And Technology: Select Partners Who Support Your Goals
Performance Management: Measurement Is A Digital Media Buyer's Best Friend
Continuous Improvement: Scale Success with Programmatic Multichannel Media Buying
Road Map: Maximize Media ROI With A Customer-Centric Approach
Performance Management: Measurement Is A Digital Media Buyer's Best Friend
Continuous Improvement: Scale Success with Programmatic Multichannel Media Buying
Processes: Best Practices For Display Marketing
Assessment: The Digital Media Buying Maturity Framework
Strategic Plan: Building A Better Digital Media Strategy
Organization: Build An Empowered Media Buying Team
Landscape: Digital Media Buying Forecast, 2012 To 2017
Vision: The Future Of Digital Media Buying
Overview: Create An Audience-Obsessed Digital Media Buying Practice
Tools And Technology: Select Partners Who Support Your Goals

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