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For Customer Experience Professionals

Digitas Delivers Marketing Sites In Compressed Time Frames

The Forrester Wave™ Vendor Summary, Q2 2007

April 11, 2007

By Kerry Bodine with Harley Manning, Moira Dorsey, Ross Popoff-Walker, Adele Sage, Steven Geller

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Why Read This Report

Digitas seeks to differentiate itself based on strong practices in rich media design and multichannel marketing campaigns. Because of its heritage as a traditional direct marketing agency and its investments in video content, this is a viable strategy that translates into strong visual design and polished video production for clients. The firm's reference Web sites planted Digitas squarely in the middle of the pack for user-centered design work, a significant improvement over our 2005 evaluation. However, the quality of the firm's user research and persona creation scores dropped compared with what we saw in our previous assessment.
Tags: Advertising, Advertising Agencies, B2C eCommerce, Customer Experience Management, eCommerce, Interactive Agencies, Interactive Marketing Strategy and Process, Internet & eCommerce Services, Marketing & Strategy, Marketing Automation, Marketing Service Providers, Media Mix, Web Design & Usability
US $ 1749
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