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It's not the devices that count. Its the entertainment. Posted: May 11, 2004 Joseph Brady, Industry Specialist, SAS Institute Inc. |
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The coolness of the iPOD and other music capture devices will ware off after the early adopters get their fill.
What will follow is price competition for songs and the marketing information that can be mined from the audience member's touchpoints. Before too long, the devices will be free, and the sales price of songs will stabalize. The potential winners will be prolific recording artists who find lower cost methods of production; and a plethora of garage-based musicians using the digitized technology to record quickly and inexpensively. The potential loosers will be those who invest heavily in technology at a whim for it to outdate quickly. This is an interesting marketing case in the making.
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