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Apple thoughts Posted: May 11, 2004 Adrian Scott, Principal, Bakewell House Consultancy |
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Anyone who visited the NAB (National Association of Broadcasters) convention in Las Vegas last month would have understood the extent to which Apple is fast becoming a factor in the broadcast landscape (let's rename it "media tech" since "broadcast" doesn't quite cover it any more!)
Final Cut Pro was just one of a number of old and new Apple products which captivated delegates...and scared the living daylights out of a lot of "traditional" broadcast engineering manufacturers. If Steve Jobs ever decides that broadcast is a key target sector for Apple rather than an "Oh by the way we can do a lot of cool stuff here too" kind of market...then stand by for some fireworks!
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