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Forget the Name Posted: Sep 04, 2006 Joanne Moretti, SVP, Product Marketing & Analyst Relations, CA, Inc. |
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It doesn't matter what we are called, the point is we need to be perceived as enabling the business. Whether they want us to enable top line growth, help decrease cost or help them transform themselves. The point is we have to be pereceived as peers or partners in the business and not a costly, low value provider. I love the article and the fact that it points out our phases in our maturity process, but lets not focus on the name/title and lets all focus on getting the respect that comes with whatever the title is.
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