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Re: The Name Game
Posted: Aug 22, 2006
George Colony, Chief Executive Officer, Forrester Research, Inc. |
I agree that the techies still love to "noodle with the technology." But words and terms can eventually drive behaviour. If the word "business" is incorporated into your department name, it may get you to do less noodling and more poking around the company to understand the nuances of the enterprise, and hopefully help you discover how to apply technology to drive profit, revenue, and market share. The Name Game can, over time, yield amazing results.
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» The Name Game
Posted by Michael Roper on Aug 21, 2006
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