CLIP THIS INQUIRY

Select a group:

Group Name
Create New GroupClip

CLIP THIS FLOW

Select a group:

Group Name
Create New GroupClip

For CIO Professionals

Do Your Employees Advocate For Your Company? – An Empowered Report

An Empowered Report: Find The Promoters And Detractors In Your Workforce

November 22, 2010

By Matthew Brown with Ted Schadler, Roxana Strohmenger, Anjali Yakkundi

  • 336 downloads
  • 0 comments
  • Rating:

Why Read This Report

Employees can be powerful advocates for their employers — or not. They can recommend products and services or refer their friends for employment —or not. So which is it? We decided to find out in Forrester's most recent Forrsights Workforce Employee Survey of 5,519 information workers in the US, Canada, the UK, France, and Germany. Sadly, across the board we found more detractors than promoters. But employee advocacy varies widely by industry, profession, country, technology attitude, and job level — so there's hope. It's time for content and collaboration professionals to understand this problem. Begin by working with your peers in HR and the executive management to find employee detractors and promoters, and then build programs to convert detractors and amplify the impact of advocates.
Tags: Enterprise Collaboration, Enterprise Web 2.0, Information Management, Information Workplace
US $ 499
Become A Client

Get objective, pragmatic guidance that helps you make tough decisions and succeed in a complex world. Contact us to learn more.

Already A Client?
Log in to read this document.

TABLE OF CONTENTS

  • Do Your Employees Advocate For Your Company? Sadly, Most Don't.
  • How To Measure Employee Advocacy
  • The Sorry State Of Employee Advocacy

  • RECOMMENDATIONS

    Work With Senior Managers To Put Employee Advocacy Insights To Work
  • Supplemental Material
  • Related Research Documents

TOOLS & TEMPLATES

  • Models & Calculators:

    Employee Advocacy By Country

  • Models & Calculators:

    Job Level Predicts Products And Services Advocacy

  • Models & Calculators:

    Employee Advocacy By Profession

  • Models & Calculators:

    How Advocacy Relates To Tech Behaviors In North America

 
Loading...

Browse

About Forrester

Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Roles We Serve

Forrester supports leaders in 13 roles across three distinct client segments: Business Technology, Marketing & Strategy, and Technology Industry.

Analysts & Coverage Areas

Aligned to your professional role, Forrester's analysts are experts in the specific technologies, issues, and trends currently impacting your business.

Research
Latest Reports
Playbooks
Charts & Figures
Forrester Waves
Planned Research
Data
Consumer Data
Business Data
Events
Forums
Webinars
Workshops
Tools & Templates
Vendor Selection Aids
Best Practice & Self-Assessments
Models & Calculators
Document Templates

Forrester Leadership Boards

Fresh thinking and collaborative problem-solving through an unmatched combination of peer networking, forward-looking analysis, and professional guidance.

Consulting

Our expert analysts provide custom research-based frameworks to guide you through each phase of your critical business initiatives from identifying opportunity to optimizing results.

Community

Connect with peers and analysts, share your views, and ask questions on key business issues.

Blog

Forrester analysts weigh in on the latest business and technology news.

  • BROWSE
  • Register
  • Call +1 617.613.5730
  • Cart