Why Read This
Marketers in China are facing the most promising yet most complex mobile market in the world. Chinese mobile consumers appear to be highly tech savvy, but can't always be reached on-the-go. Despite being the largest smartphone market, immature mobile Internet infrastructure makes mobile marketing very challenging. This report will help marketing leaders grasp mobile marketing fundamentals and create effective strategies in China.
Tags: Advertising, Consumer Mobility, Customer Experience Management, eCommerce, Emerging Methods, Integrated Marketing (Cross-Channel), Marketing Methods, Media Mix, Mobile Advertising, Mobile Apps, Mobile Marketing, Mobile Web, Multichannel Customer Experience