Forrester Research : Webinar : Driving Customer Insight With Social Media Data

FOR Customer Insights PROFESSIONALS

WEBINAR: Driving Customer Insight With Social Media Data

Friday, March 26, 2010
Downloads: 271
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DESCRIPTION

The speed and power of social media means that discussions spread faster and farther than ever before. Consumers share opinions across a myriad of social channels, giving brands a constantly growing challenge of monitoring discussion and keeping up with customers. But if managed correctly, social media can be a blessing to marketers, not a curse.

By adopting a social intelligence strategy and partnering with listening platform technology, marketers can now harness insights found within social media data to better understand their customers and inform their marketing and business strategy.

Agenda:

Social media is ubiquitous.
How do marketers manage social media data?
What is social intelligence?
Which vendors enable social intelligence?

Vendors mentioned: Biz360, BrandProtect, Converseon, CoTweet, evolve24, Networked Insights, Nielsen BuzzMetrics, Overtone, Radian6, Sysomos, Techrigy, Viralheat, and Visible Technologies