About Forrester
Forrester Research, Inc. is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology.

Duncan primarily contributes to Forrester's offerings for Sourcing & Vendor Management Professionals. He is a leading expert on software pricing and licensing and helps clients understand and address the effect of technology changes on software contracts. By researching enterprises' experience in dealing with large software vendors, including their negotiation successes and the problems they encountered later in the relationship, Duncan helps clients create and execute sound negotiation strategies and get advantageous software license and maintenance agreements.
He is also a leading expert on ePurchasing technologies, such as eProcurement, eSourcing, and electronic invoice presentment and payment (EIPP), and he advises clients on their application strategy in this area, how to make good choices between alternative solution providers, and how to get the best results from implementation.
Prior to joining Forrester, Duncan worked for QAD, an international provider of enterprise solutions for manufacturing companies in various product management and product marketing roles. Most recently, he had global responsibility for radical changes to QAD's pricing and licensing strategy.
Duncan qualified as a chartered accountant with KPMG and then joined Courtaulds, a diverse multinational manufacturing company. He held various line finance and IT roles before becoming project manager in a corporate team, managing systems-enabled business improvement projects around the world.
Duncan has a first-class degree in mathematics from Hertford College at the University of Oxford and is a member of the Institute of Chartered Accountants in England and Wales.
Over the past ten years, S.G&A costs have grown at a higher rate than revenues that have contributed to margin erosion. While 2010 saw a reversal in both trends, Forrester�s research with technology...
There are other definitions floating out there about sales enablement – some are from our competitors, there is a Wikipedia definition, and several vendors in the space are promoting the...
“Two roads diverged in a wood, and I – I took the one less traveled by, And that has made all the difference.” - ...

Ah, that pesky sales force. Why don’t they: Follow the selling methodology you’ve developed with much expense and rolled out with great sweat? Call on more senior-level buyers, for...
This report is designed to give sales enablement professionals an introduction to the service desk role as well as an overview of the general concerns facing people in this position. The information...
During my keynote presentation, I will talk about new ways to bend the sales productivity curve and take a more strategic view of sales enablement – as always, the goal is to focus on...
In Rob Reiner’s 1984 “rockumentary,” This Is Spinal Tap, one of the main characters, Nigel Tufnel, proclaims that they are different than other bands because their amplifiers...
Your strategy for growth -- by cross- or upselling your portfolio to new buyers at existing accounts -- is likely suffering because the executives your sales teams manage to engage are underwhelmed...
How You Sell Is As Important As What You Sell
Executive decision-makers find that the technology vendors that best differentiate themselves from the pack are the ones that can match a relevant set of capabilities to their specific circumstances....
This report is designed to give sales enablement professionals an introduction to the application development (AD) role, as well as an overview of the general concerns facing people in this position....

Yes, the headline is a bit blunt…we are working so hard these days, weaving together our program for you, that my creative juices are a little fried. If you’ve been to one...
Addressing Gaps In How Effectively Salespeople Engage With Executives
To avoid being relegated to commodity status, vendors are refining their sales strategies to engage with higher level decision-makers earlier in the problem-solving process. Getting a meeting with...
During the first week of June, we had one of our quarterly Sales Enablement Leadership Council meetings in Barcelona, Spain. (A leadership council is comprised of executives from leading companies...
This report is designed to give sales enablement professionals an introduction to the chief information officer (CIO) role, as well as an overview of the general concerns facing people in this...

As technology vendors work to respond to the changing conditions their buyers face, salespeople are overwhelmed with an avalanche of random acts of sales support generated from many different groups...
This report is designed to give sales enablement professionals an introduction to the vice president (VP) of sales role as well as an overview of the general concerns facing people in this position....

Your company is likely losing a sizable number of opportunities in your pipeline because your sales teams have not successfully communicated a clear road map for executives on how they will realize...

Forrester’s Guidance On Building Out Your Sales Enablement Function
In order to overcome the random acts of sales support generated by disparate well-intended groups across a variety of organizational silos, sales enablement professionals must develop a more holistic...
This report is designed to give sales enablement professionals an introduction to the enterprise architect (EA) role, as well as an overview of the general concerns facing people in this position....
A Prerequisite To Boosting Sales Productivity
Increasingly, B2B CEOs are pursuing business strategies that require a transformation of their sales force. Because a sales force is really a composite of many individual salespeople, assessing the...

Inquiry after reading Forrester's June 15, 2010, "Technology Buyer Insight Study: How Executives Differentiate Among Their Suppliers" report; Forrester's May 17, 2010, "Technology Buyer Insight...
Technology companies' value proposition is largely manifested at the point of sale during the first series of meetings between the sales team and the customer. Unfortunately, what transpires in these...
Why are sales and marketing professionals seemingly in a constant firefighting mode, moving from one fire drill to the next, one meeting to another? We are in the middle of a major transformation in...
When you put the word “sales” and “enablement” together – it sure can mean a lot of different things – to a lot of different people. As the Research...
Quickly There are a lot of forces at work driving technology industry vendors to change how they go to market. Forrester’s upcoming Technology Sales Enablement Forum is a two-day agenda...