For Enterprise Architecture Professionals

EAs: Use Social Technologies To Connect With Empowered HEROes – An Information Workplace Report

Why Read This Report

A challenging trend for enterprise architecture teams is extending their influence across the enterprise, and a prerequisite for achieving this influence is a deep understanding of "what's going on in business areas" — not just the formal strategies but also the frontline needs and initiatives. This grows particularly important as frontline business managers turn to self-service technology such as software-as-a-service (SaaS), cloud, and social platforms to solve their business problems. Social technologies provide EA with better ways to listen to and advise these business HEROes — but only when approached from a community, not a technology, perspective. This report identifies the key challenges and steps EAs should take to engage HEROes.
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    Forrester's Social Technographics® Groups Business Technologists By Social Behavior

 
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