Brian E. Kardon
Brian oversees Forrester's global strategy, investment initiatives, and the development and marketing of Forrester's products and services. He is responsible for strategic analysis, corporate marketing, business development, and long-term planning, with the specific objective of adding to the growth and strength of the company. Before joining Forrester, Brian was executive vice president at HomePortfolio, where he was a Forrester client. Previously, he was senior vice president and chief marketing officer at Reed Elsevier Business Information, the world's largest business publisher. During his five-year tenure there, Brian was instrumental in doubling the company's annual revenues to more than $1 billion through a combination of acquisitions, alliances, and new product development. Brian also spent six years at Braxton Associates, the strategy consulting division of Deloitte Consulting, where he was director of the marketing strategy practice and worked with clients like Coca-Cola, Merck, Nabisco, and Sears. A frequent speaker and contributing writer, Brian's commentary and articles have appeared in numerous publications, including The New York Times, Planning Review, Discount Merchandiser, and American Demographics. He has been a featured speaker at The Conference Board, Magazine Publishers of America, ICT World Forum @ CeBIT, The Wharton School, and the Software Information Industry Association. Brian holds an M.B.A., with a concentration in marketing and finance, and a B.S. in economics from The Wharton School, University of Pennsylvania. |