Forrester Glossary

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• ABV
• access control
• accessibility
• accounting system
• accounts payable & accounts receivable applications
• ACH
• acquisition marketing
• action-driven design
• activity-based costing
• activity-based funding
• ad affirmers
• ad management
• ad networks
• adaptive agents
• Adaptive Brand Marketing
• adaptive development
• adaptive IT
• adaptive planning
• adaptive supply network
• adaptive workforce management
• ADR
• ADSL
• advanced analytics
• advanced planning & scheduling
• affluent consumers
• Agile development
• Agile methodologies
• alerting software
• alternative payment
• ambient technology
• AMC
• analytic applications
• analytic service providers
• ANSI
• antivirus
• API
• application & infrastructure management
• application acceleration
• application connectors & adapters
• application courier service
• application development processes & methodologies
• application firewalls
• application hosting
• application infrastructure standards
• application interfaces
• application life-cycle management
• application middleware
• application modeling
• application outsourcing
• application patterns & frameworks
• application performance management
• application planning & strategy
• application platform technologies
• application portfolio management
• application response management
• application security
• application security architecture
• application security integration
• application servers
• application service
• application service providers
• application threat modeling
• Architectural Business Value
• ARPU
• ASIC
• asset management
• ATM
• ATMs
• ATPCO
• authentication
• authorization
• auto-adjudication
• automated classification
• automatic call distribution
• automotive marketing

Welcome to the Forrester Online Glossary.

This glossary contains definitions to Forrester-coined words and terms as well as many commonly used acronyms. Definitions of Forrester terms are taken from Forrester Reports and Briefs.

Please contact us with your suggestions for the Forrester Glossary.