FOR IMMEDIATE RELEASE

MEDIA ADVISORY: Forrester Research 2008 Financial Services Forum For Marketing & Strategy Professionals, June 23–24 In New York
Executives From Bain, Capital One, Charles Schwab, Wachovia, And Wells Fargo Explain How To Deliver Great Customer Experiences

Cambridge, Mass., April 28, 2008 . . .

WHAT: Forrester Research, Inc. (Nasdaq: FORR) 2008 Financial Services Forum For Marketing & Strategy Professionals: How To Deliver Great Customer Experiences

To distinguish themselves from competitors, an increasing number of financial services firms are striving for improved customer experiences. Experience-Based Differentiation is good news for customers, but the windfall for firms is far from guaranteed. At this Event, Forrester analysts and senior executives at leading companies will show Marketing & Strategy professionals how to transform their customer experience initiatives from a handful of projects to a successfully executed strategy.

WHEN: June 23–24, 2008

WHERE:
Grand Hyatt New York
109 East 42nd Street at Grand Central Terminal
New York, NY 10017
+1 212.883.1234

WHO: Keynote speakers include:

• Rob Alexander, Executive Vice President, Chief Information Officer, and Head of Enterprise Customer Management, Capital One Financial Corporation
• Walter W. Bettinger II, President and Chief Operating Officer, Charles Schwab & Co.
• Frederick F. Reichheld, Founder of Bain's Loyalty Practice and Creator of Net Promoter Score (NPS), Bain & Company
• Sylvia Reynolds, Chief Marketing Officer, Wells Fargo
• Cece Sutton, Executive Vice President and Head of Retail and Small Business Banking, Wachovia

In addition, participants will gain information on how to improve customer experience through one-on-one sessions with Forrester analysts, workshops, peer networking, and a technology showcase where 24 sponsors — including platinum sponsor Axiom and gold sponsors Interwoven, LivePerson, and Sapient Interactive — will share their solutions.

CONTACT: Complete Event information is available at www.forrester.com/financeforum2008.

MEDIA: Members of the media can register by providing their full contact information to press@forrester.com.

About Forrester Research

Forrester Research, Inc. (Nasdaq: FORR) is an independent technology and market research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. For more than 24 years, Forrester has been making leaders successful every day through its proprietary research, consulting, events, and peer-to-peer executive programs. For more information, visit www.forrester.com.

Contact:

Tracy Sullivan
Senior Public Relations Specialist
Forrester Research, Inc.
+1 617.613.6023
press@forrester.com