Press Releases
FOR IMMEDIATE RELEASE
MEDIA ADVISORY: Forrester's IT Forum 2009, May 19-22, 2009, In Las Vegas
Cambridge, Mass., March 26, 2009 . . .
WHAT: Forrester Research, Inc. (Nasdaq: FORR) IT Forum 2009: Redefining IT's Value To The Enterprise
IT starts and ends with the bottom line — always has. And in a climate where cost cutting can come easier than double-digit revenue growth, a bottom-line focus has never been more important.
But it's also a time for IT to excel and position itself to emerge from this period in much better shape than when it entered. Forrester's IT Forum 2009 is dedicated to helping attendees redefine IT's value to the enterprise. The potential for IT to make a real contribution to the business is more multifaceted than ever, based on its ability to play a lead role in supporting bottom-line drivers like globalization, business resilience, flexibility, sustainability, and risk management.
Whether it's assembling requirements for leaner software, sifting through the hype around cloud- or software-as-a-service-based computing, or selecting program management tools, Forrester's IT Forum will provide IT professionals with the information needed to help IT come of this current recession as a stronger partner for the business.
WHEN: May 19-22, 2009
WHERE:
The Palazzo at The Venetian
3325 Las Vegas Blvd. South
Las Vegas, NV 89109
+702.414.1000
WHO: More than 75 of Forrester's industry-leading analysts will be joined by featured industry speakers including:
- David Barnes, Senior Vice President and Chief Information Officer, UPS
- Dana Deasy, Group Chief Information Officer and Group Vice President, Information Technology & Services, BP
- Gary Heil, Founder and Consultant, Center For Innovative Leadership
- Tom Peck, Senior Vice President and CIO, Levi Strauss & Company
- Richard M. Soley, Ph.D., Chairman and Chief Executive Officer, Object Management Group
The forum offers nine comprehensive role tracks that will provide role-specific guidance to attendees on communicating the value that IT brings to the business; one-on-one sessions with Forrester analysts; and peer networking. More than 10 sponsors — including platinum sponsor IBM and gold sponsors ASG and CompuCom — will share their solutions in a technology showcase. Attendees can also register for one of two pre-forum Workshops: The IT Balanced Scorecard or Justifying Technology Investments, which will both be held on May 18, 2009.
CONTACT: Complete Event information is available at www.forrester.com/itforum2009.
MEDIA: Members of the media can register for the IT Forum 2009 by providing their full contact information to press@forrester.com.
About Forrester Research
Forrester Research, Inc. (Nasdaq: FORR) is an independent research company that provides pragmatic and forward-thinking advice to global leaders in business and technology. Forrester works with professionals in 19 key roles at major companies providing proprietary research, consumer insight, consulting, events, and peer-to-peer executive programs. For more than 25 years, Forrester has been making IT, marketing, and technology industry leaders successful every day. For more information, visit www.forrester.com.
Contact:
Phil LeClare
Public Relations Manager
Forrester Research
+1 617.613.6441
press@forrester.com
